Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances

Published on June 29, 2011

Macy’s doubled its number of Facebook fans from 900,000 to 1.8 million as the result of its "Million Dollar Makeover" campaign this year, according to executives quoted in the Chicago Sun-Times.

Macy’s dedicated $120 million of its $1 billion marketing outlay in each of the past two years to digital media.

Marketing & Advertising

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