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Blog Influence on Consumer Purchases Surpasses Social Networks’
Published on October 29, 2008
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study.
“Harnessing the Power of Blogs,” a research study of more than 2,000 online consumers in the US, was conducted by
Related categories:
Research,
Alternative Marketing,
Blogs,
Search Engine Marketing,
Automotive,
Computers & Electronics,
Healthcare,
Travel