Visa, Chase Pilot SMS Coupon Program

A pilot program in Phoenix will deliver coupons via cell phone to Visa and Chase credit and debit card holders who sign up to receive them from their merchants of choice, reports Mobile Marketer.

The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, and sent to them using Visa’s Mobile Platform. The coupons are redeemable in stores or online.

Among the 50 participating merchants are Chico’s, Macy’s, Old Navy, Papa John’s Pizza, Robek’s Juice, and Circle K Stores.

The trial group consists primarily of consumers in the 18-34 age group, due to their widespread use of the medium and everyday texting. Enrollment is online or via mobile.

Merchants hope that the program will increase consumer spending and create greater brand loyalty.

Chase and Visa will evaluate the program’s impact on stakeholder interest, cardholder engagement and card usage when the trial period ends in the fourth quarter.