Radio Shack Likes Foursquare, Macy’s Improves Customer Service, Pottery Barn Kids Program
Foursquare users at Radio Shack generally spend three-and-a-half times more compared to what non-Foursquare users, according to
Radio Shack plans to extend its Foursquare campaign through June 2011 after seeing strong redemption rates and promising revenue.
- Macy’s is launching a new strategy to improve its track record on customer service, which in recent years has dented the reputation of the storied retailer, lowered its scores in annual customer service rankings, and most likely slowed growth, reports the Wall Street Journal.
E-commerce & Multichannel Retailing
- National Geographic and Pottery Barn Kids are teaming up to create a new program featuring educational content, activities and merchandise aimed at kids and their parents, launching April 21, 2011 at Pottery Barn Kids in-store, online and in the catalog.
- Furniture retailer BizChair.com has selected online video solutions from Invodo to showcase products online.
Stats & Research
- U.S. Census Bureau advance estimates [pdf] of US retail and food services sales for March 2011, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $389.3 billion, an increase of 0.4% from the previous month and 7.1% from March 2010.
- Verizon is named the Mobile Networks Brand of the Year among consumers, according to the 2011 Harris Poll EquiTrend study.
- Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in March with 143.2 million unique viewers, according to comScore data.
- A study by ShelfLifeAdvice.com and Harris Interactive concluded that more than three-quarters of US consumers mistakenly believe certain foods are unsafe to eat after the expiration date has passed.
- Ninety-one percent of women in the US use coupons to get a better deal, according to ShopSmart.
Fraud, Theft & Security
- America’s leading retail industry associations plan to launch an enhanced version of the Law Enforcement Retail Partnership Network (LERPnet), a secure national database that allows retailers to share information to combat organized retail crime.
Promotions & Appointments
- Terry Ledbetter, former VP of IT at Dick’s Sporting Goods, has been appointed CIO of Finish Line, effective April 14, 2011.
- Joseph Kelley, a former Price Chopper executive, has been named CEO of Marsh Supermarkets, according to industry sources quoted by Supermarket News.