Sonic Mobile Ordering, Sears QR Codes, Wal-Mart India Talks

Published on March 29, 2011 | Comments: 0
Sonic Drive-In is launching a 71-store pilot of mobile ordering technology from OLO Online Ordering. Titled "Sonic On the Go," the program will allow customers to order online and via their mobile devices. Titled "Sonic On the Go," the program will allow customers to order online and via their mobile devices. A unique feature to the platform allows drivers to order remotely via mobile phone, and drive up to Sonic with their food waiting for pickup at the stall of the drive-thru.

E-commerce & Multichannel Retailing

  • The Sears new annual Tools Catalog has been populated with QR Codes that typically resolve to videos showing the various tools in use.
  • Consumer electronics leader Best Buy is expanding its online-only assortment in key product categories as a way to clear up some of the static that has clouded its financial picture in recent months.
  • Amazon has introduced a new, cloud-based, music storage service dubbed Cloud Drive, which allows users to store up to 5GB of music in Amazon’s new, online locker and playback uploaded tracks via their Android smartphone, Android tablet, Mac, or PC.
  • Warner Bros. is expanding its Facebook movie rental service with five new films including Inception , the first two Harry Potter Movies, the romantic comedy Life as We Know It and Yogi Bear.

International Expansion

  • Senior officials of the Future Group and Wal-Mart have met at least five times in the past four months, raising the possibility of an alliance between India's largest retailer and the world's largest retailer.
  • Carlson Restaurants says it plans to double the number of T.G.I. Friday's restaurants around the globe.

Legal & Regulatory

  • On March 24, 2011, the same day Walgreens and announced their merger deal, at least two shareholder litigation firms said they launched investigations against the dot-com and its board of directors.
  • The Briar Group LLC, which runs Ned Devine's, the Green Briar, The Lenox, and other popular Boston-area restaurants, has agreed to pay $110,000 to resolve allegations that the chain failed to take reasonable steps to protect diners' personal information and put at risk the information on tens of thousands of credit and debit cards.

Marketing & Advertising

  • Office supply giant Staples recognizes that tablet computers are the future and they want a piece of the action.
  • As an expected increase in the cost of raw materials looms for late summer, consumers are beginning to encounter shrinking food packages.

Business & Finance

  • With more than $40 billion spent on tips in the food-service industry alone every year—and that's just in the U.S.—we'd like to think we know why we're giving all this money away.

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