Online Retailers Countenance Facebook
Online retailers tend to prefer Facebook over other social-media sites,
according to an eMarketer report that cites a study from Internet Retailer and Vovici, which found that 32% of responding businesses have a Facebook page (
via AllFacebook.com).
Social-media sites on which US Online retailers have a page, as of Sept. '08, according to the IR/Vovici study:
- Facebook, 32%
- MySpace, 27%
- YouTube, 26%
- Flickr, 5%
- Other, 10%
Among the top 100 US online retailers, 59 had a fan page on Facebook as of Sept. '08, up from 30 in May, according to a study by
Brulant/Rosetta cited by eMarketer. Among those adding Facebook pages since May were Best Buy, Toys 'R' Us, Kohl's and Wal-Mart.
Others with a fan page on Facebook are Abercrombie & Fitch, Amazon, American Eagle, Barnes & Noble, compUSA, Costco, Gap, Macy's, Nordstrom, REI Staples, Target, Victoria's Secret, Walgreens, Zales and Zappos.
"Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook's rapid extension into new demographics, such as Gen X and seniors," Adam Cohen of Rosetta's consumer goods and retail practice told eMarketer.
