‘The Daily Wrap:’ Sports Authority, Amazon.com, Wal-Mart
During Black Friday, Sports Authority gave away
$500 gift cards to 20 randomly selected Foursquare users who checked in at one of the brand's 400-plus stores, according to ClickZ.
On Foursquare, the brand had around 400 followers before the campaign and now has almost 4,500. Sports Authority has been testing Foursquare and other geo-social platforms since late spring.
Business & Finance
- Amazon.com is reportedly in advanced negotiations with social buying provider LivingSocial for a purchase that could reach $150 million.
- Starbucks is prepared to make acquisitions to help accelerate sales of bagged coffee and other consumer products beyond its cafes, Chief Executive Howard Schultz told investors yesterday.
- Total sales at Barnes & Noble for Q2 fiscal 2011 were $1.9 billion, including sales at Barnes & Noble College Booksellers of $798 million.
- During Q3 fiscal 2011, Krispy Kreme Doughnuts, Inc. reported its revenues increased 7.9% to $90.2 million from $83.6 million.
Store Openings & Closings
- Wal-Mart has launched a compact store format aimed at low-income and rural consumers in the Jiangxi province of China.
E-commerce & Multichannel Retailing
- Cyber Monday (Nov. 29, 2010) reached $1.028 billion in online spending, up 16% from one year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold, according to new data from comScore.
Marketing & Advertising
- SSP, operator of more than 700 UK Burger King stores, has been replacing static light-box display menus in their Burger King restaurants with digital menu boards powered by Scala.
- McDonald’s Corp. said it is testing Fresh Garden Wraps, a larger version of the chain's Snack Wraps, in central Florida markets.
- Clear Channel Airports is bringing escalator advertising to O’Hare International Airport in Chicago.
Research & Stats
- Top holiday trends for 2010 as forecast by the National Retail Federation (NRF) include a focus on fun instead of fundamentals, rising importance of customer service, and consumers basing purchase decisions on value rather than price.
- While fuel economy levels vary widely among truck engine manufacturers, fleets with the most fuel-efficient engines may benefit from significant cost savings and higher satisfaction, particularly after a year-over-year increase in gas and diesel prices, according to the J.D. Power and Associates 2010 U.S. Medium-Duty Truck Engine and Transmission Customer Satisfaction Study.
- Cracker Barrel Old Country Store has launched a pilot project in which it will install Blink electric vehicle chargers, provided by Ecotality, at 24 restaurants across Tennessee.
- Broadband Internet is nearly a commodity, and mobile phones are ubiquitous among consumers. Retailers that can learn to harness this technology stand to gain a competitive advantage, especially when the economy recovers.