Q2 E-commerce Sales Total $39.7B
US retail e-commerce sales for Q2 2010, adjusted for seasonal variation but not for price changes, were $39.7 billion,
according to the
Census Bureau.
Adjusted E-commerce Sales Rise 14% Annually
Adjusted retail e-commerce sales in Q2 2010 totaled $39.7 billion, an increase of 2.6% from $38.7 billion in Q1 2010 and 14% from $34.8 billion in Q2 2009. They accounted for 4.1% of total adjusted Q2 2010 retail spending of $971.4 billion.
Adjusted E-commerce Sales Show Steady Quarterly Growth
Retail Ecommerce
Adjusted for seasonal variation, retail e-commerce sales have shown a steady quarter-over-quarter growth pattern for the past year. In Q2 2009, adjusted retail e-commerce sales grew 2.8% from $33.9 billion to $34.8 billion This was followed by 5.1% growth to $36.6 billion in Q3 2009, and then a 4.2% jump to $38.1 billion in Q4 2009 and 1.5% in Q1 2010.
Year-over-year growth was less steady. Q1 2010 retail e-commerce sales grew 14.3%. However, compared to the same quarter in 2008, adjusted retail e-commerce sales dropped 4.8% in Q2 2009. Positive year-over-year growth occurred in the third (1.7%) and fourth (14.6%) quarters.
Unadjusted E-commerce Sales Show Varied Results
Removing seasonal adjustments, retail e-commerce sales have followed a dramatically different path in the past year. Unadjusted Q2 2010 e-commerce sales totaled $37.2 billion, a 1.5% increase from $35.7 billion the previous quarter and 13.7% from 32.8% the prior year.
Tracking retail e-commerce sales quarter-over-quarter in the past year, Q2 2009 unadjusted retail e-commerce sales totaled $32.8 billion, a 2% quarterly increase but 5.2% annual decline.
In Q3 2009, unadjusted retail e-commerce sales were $34 billion, representing 3.9% quarterly growth and 1.6% annual growth. Fourth quarter unadjusted results were $42 billion, representing much higher 32.8% quarterly growth and 15% annual growth. Q1 2010 unadjusted retail e-commerce sales grew 14.2% from Q1 2009.
comScore Finds Q2 Online Retail Spending Grows 9%
Online U.S. retail spending grew 9% year-over-year in Q2 2010,
according to analysis from
comScore. Using different metrics, comScore data found that U.S. online retail spending totaled $32.9 billion in Q2 2010, a 9% gain from about $30.2 billion in Q2 2009. This marks the third straight quarter U.S. online retail spending has increased year-over-year, with Q1 2010 spending growing 10% and Q4 2009 spending growing 3%.
On a quarterly basis, Q2 2010 online retail spending dropped 3.2% from about $34 billion in Q1 2010. That figure was a 12.8% decrease from a holiday-inflated $39 billion in Q4 2009.
