JCPenney Offers Brides Virtual Assistance
Department store retailer J.C. Penney, Inc. is linking its wedding registry program to bridal services site
OurWeddingDay.com to offer its bridal customers online wedding planning tools and services.
Under the partnership, brides who register with JCPenney in a store or online will automatically receive a complimentary membership to OurWeddingDay.com. Bridal customers will thus obtain access to OurWeddingDay.com features such as real-time online advice, an automated task list with remainders, an online event manager, a free personalized wedding site, and other services.
According to JCPenney, its partnership with OurWeddingDay.com is in response to trends of U.S. consumers holding less expensive weddings, relying less on professional wedding planners, and staging weddings closer to home to save money.
JCPenney’s launch of expanded online services for brides follows its recent deployment of its
virtual runway, a feature on its website that includes music and 360-degree views of models wearing fashion collections and allows customers to view video vigenettes from designers. Recent research from
PriceGrabber and
Market Reporter indicates online consumers are
spending more time online and are more optimistic about spending than they have been in the past year.
