Cinemark Mobile App, Amazon E-Book Sales, Wal-Mart Hispanic Marketing

Published on May 20, 2011 | Comments: 0
Motion picture exhibitor Cinemark is introducing a new iPhone, iPod Touch and iPad application that enables movie fans to securely purchase Cinemark movie tickets "on the go." The app also allows users to locate the nearest Cinemark theater, watch trailers, read film synopses and share information via email, text and social networking.

E-commerce & Multichannel Retailing

  • In the latest chapter in the unfolding tale of the book evolution from ink to pixels, Amazon.com said Thursday that its customers now buy more e-books than print books.
  • Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business.

Marketing & Advertising

  • Wal-Mart has revealed an integrated 360-degree marketing and media relationship with Hispanic family media company Todobebé, Inc. across the Todobebé, Viva La Familia and Blogs de Mamás properties.
  • Vistaprint, which prints and sells customized business cards, brochures, and calendars via the Internet, will spend $200 million on advertising this year to expand its online branding into television, radio, and print.

International Expansion

  • Target Corp. plans to spend more than it had forecast this year on its entry into the Canadian market as it nails down more of the best retail locations sooner than expected.

Mergers & Acqusitions

  • Liberty Media is offering Barnes & Noble $17 a share in a proposed cash acquisition, which values the company at close to $1 billion.

Stats & Research

  • Americans, who currently report paying an average price of $4 per gallon of gasoline, expect prices to continue to rise to an average of $4.52 this year, according to Gallup data.
  • 172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer, according to data from comScore.
  • While U.S. consumers continue to take measures to adjust to rising gas prices, these actions are not as drastic as those taken in previous years, according to Nielsen data.

Legal & Regulatory

  • The National Retail Federation (NRF) has launched a major nationwide 60-day lobbying, grassroots and media campaign aimed at ensuring that a new federal law lowering “swipe” fees banks charge to process debit card transactions takes effect in late July as scheduled.

Promotions & Appointments

  • James Gooch took over as CEO of RadioShack Corp. Thursday and said the biggest challenges he’s inheriting are a weak economy and lagging consumer awareness about the chain’s mobile devices and wireless services.

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