Mobile Shopping, Yum Eyes Chinese Chain, JCPenney RFID

Published on April 27, 2011 | Comments: 0
Consumers connected to the mobile internet prefer browsing and buying goods and services from their mobile device more than from their PC, according to data from InMobi. A study reveals half of mobile shoppers still prefer hitting the stores (49%) but 35% are now comfortable with shopping from a mobile device and only 16% prefer shopping from their PC or laptop.

International Expansion

  • Yum Brands, owner of the Pizza Hut, Taco Bell and KFC fast food brands, is considering buying a majority stake in the Little Sheep Group Ltd. restaurant chain in China.

IT Operations

  • Instead of trying to speed checkout, JCPenney is only using RFID to keep shelves stocked in specific categories of goods.
  • Kroger and Tesco will both implement the latest version of KSS Retail's PriceStrat price optimization software, which now features customer segment-based modeling and optimization.

Product Assortment

  • 99 Cents Only stores has launched its “Bridal Registry” with more than 999 items.

Fraud, Theft & Security

  • Last week, Sony’s online network for the PlayStation suffered a catastrophic failure through a hacking attack which resulted in an unauthorized person obtaining personal data.

Stats & Research

  • Visitors to Groupon and Living Social are similar in that nearly two-thirds are female and more likely than the average U.S. Internet user to be affluent.
  • The Conference Board Consumer Confidence Index stands at 65.4 (1985=100) for April 2011, up from 63.8 in March.
  • As the national average for a gallon of gas edges closer to $4 a gallon, U.S. consumers have cut back on their driving, reports market research firm The NPD Group.
  • Gallup's Economic Confidence Index dropped to -39 in the week ending April 24 -- a new weekly low for 2011.
  • Canadian retail sales increased 0.4% in February 2011, offsetting most of the decline in January.
  • In an unexpected turn of events,, which has been losing traffic consistently for more than a year, experienced a 5% uptick in March 2011, according to Compete.

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