Archives » April 2010

‘The Daily Wrap:’ Burger King, Wal-Mart, Gap

Published on April 30, 2010
Burger King Q3 Comp Sales Fall Fast food retailer Burger King reported decreases in comparable store sales across all its markets during Q3 fiscal 2010. Worldwide revenues fell 1%. Source: Burger King Holdings, Inc. Wal-Mart Enhances Beef Standards Discount retailer Wal-Mart is enhancing its beef safety standards. The new program requiresWalmart and Sam’s Club beef suppliers to...
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Social Media Aids Customer Acquisition

Published on April 30, 2010
Social media networks are successful tools for acquiring customers, according to [pdf] the "State of Inbound Marketing Report" from internet marketing firm Hubspot.Major Social Media Channels Provide Leads to 4 in 10 Companies
Social Media Sales Leads
More than four in 10 companies overall have acquired a customer from four major social media channels. Forty-one percent of companies...
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‘The Daily Wrap: Starbucks, Williams-Sonoma, Best Buy

Published on April 29, 2010
Starbucks Plans Major Marketing Push Coffee retailer Starbucks Corp. plans to spend more on marketing in its current fiscal quarter than at any other time in its history. Starbucks CFO Troy Alstead told attendees at an investors’ conference that Starbucks will heavily promote the relaunch of its frappucino drink and availability of Via instant coffee, among other initiatives. Source:...
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Remote Mobile Payment Market Poised for Growth

Published on April 29, 2010
Remote mobile payment for both physical and digital goods should substantially grow in popularity during the next several years, according to [pdf] a new whitepaper from Juniper Research."Checkout the Mobile Payment Opportunity" defines mobile payment as "payment for goods or services with a mobile device such as a phone, Personal Digital Assistant (PDA), or other such device." Focusing...
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Wal-Mart Thinks Small

Published on April 29, 2010
In an effort to increase its presence in urban areas and respond to competition from discount supermarket retailers, discount retailer Wal-Mart plans to open new grocery-focused stores in a much smaller format than its typical retail locations.As reported by the Wall Street Journal, Wal-Mart is concerned about the success of low-price supermarket chains such as extreme discount retailer...
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‘The Daily Wrap: Kroger, Asda, Panera

Published on April 28, 2010
Kroger Kicks Off ‘Rico Summer’ Supermarket retailer Kroger is running an Hispanic-themed promotion called “Rico Summer” beginning on the Cinco De Mayo Mexican independence holiday, May 5, 2010. The promotion will include a bilingual website, in-store product samplings, and sponsorships from CPG companies. Source: Portada Asda Launches Price Guarantee Asda, Wal-Mart’s U.K....
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Cross-channel Retailing Grows in Popularity

Published on April 28, 2010
An increasing number of consumers are performing a wider variety of cross-channel retail activities, according to the Compete Online Shopper Intelligence study.Three in Four Consumers ‘Ship to Store’
Compete Shopper Intelligence
A combined three in four (77%) consumers use the “ship to store” option with varied frequency when making an online purchase. Twenty-nine percent of...
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Boomers Offer Online Beauty Bounty

Published on April 28, 2010
Baby boomers offer online beauty retailers a potentially lucrative customer segment, according to Mintel.Mintel draws this conclusion from a recent survey indicating 10% of women use some type of online retailer to purchase cosmetics and skin care aids, and the female Boomer population, one of the largest online beauty customer niches, is expected to increase by 30.9% from 2005-2015....
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Americans Have Low Economic Confidence

Published on April 28, 2010
Although many experts say the recession is ending or has ended, most Americans are not feeling confident about the state of the economy, according to a recent Harris Poll.Almost 6 in 10 Americans See No Economic Improvement in the Coming Year
Consumer Confidence
A combined six in 10 (58%) Americans do not think the economy will improve in the coming year. Thirty-three percent think it...
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Email Experience Council Promotes Seal for ESPs

Published on April 28, 2010
Email marketers that want to switch email service providers (ESPs) would find the task vastly easier if there were a seal proclaiming that ESP’s adherence to standardized measurement metrics, according to the Email Experience Council (EEC). “This seal can be placed conspicuously throughout their online properties, informing potential clients that this ESP supports and has adopted the...
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