Archives » Viral Marketing

Twitter Product Updates, Wendy’s Sells Arby’s, Williams-Sonoma Global Shipping

Published on June 14, 2011

While those who follow a brand on Twitter and "Like" a brand on Facebook do so to learn about discounts and available free products to a similar degree, Compete analysis shows Twitter followers are much more likely to use the platform for "updates on future products."

Eighty percent of Twitter followers employ the social network for this purpose, compared to 64% of Facebook...
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Retail Email, Amazon Sales Agreements, Best Buy Postpones European Expansion

Published on June 13, 2011

The top online retailers sent each of their subscribers three promotional emails on average during the week ending June 10, 2011, according to the Retail Email Blog.

That is  down 4% week-over-week, on par with where it was four weeks ago, and up 9% year-over-year,

E-commerce & Multichannel Retailing sent notices Friday to the owners of Connecticut websites saying the...
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JCPenney YouTube Promo, Local Amazon Deals, eBay Buys Magneto

Published on June 07, 2011

JCPenney is running a YouTube promotion in conjunction with fashion brand Bisou Bisou and the Fashion Institute of Design and Merchandising, according to Frequency.

Consumers can view the designs of different student designers on JCPenney’s YouTube channel and vote for their favorite, with the winner receiving a $2,000 scholarship.

E-commerce & Multichannel Retailing

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Walgreens Completes Purchase, Wal-Mart Priorities, Old Navy Store Revamp

Published on June 06, 2011

Walgreen Co. has completed its acquisition of

The transaction includes all websites directly owned and operated by, as well as its corporate office and customer service and distribution center operations.

Business & Finance

At the company’s annual shareholder meeting, Wal-Mart Stores, Inc. President and CEO Mike Duke discussed Wal-Mart’s priorities...
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Mobile Payment, Wal-Mart EDLP, Promotional Email

Published on June 02, 2011

One-quarter of consumers are likely to pay for groceries with their phone instead of a credit or debit card, according to Compete research.

In addition, approximately 20% of consumers indicated they would be likely to pay for clothes, phone charges, and coffee with their phone instead of a card.

International Expansion

Outside the U.S., Wal-Mart is emphasizing or rolling out Continue Reading »

Mobile Fast Food Access, Amazon Sells Mac Software, Debenhams Eyes US

Published on May 31, 2011

A new study released by Equation Research in partnership with QSR shows that consumers are less likely to use a mobile device to access information on fast food restaurants than they are for all other segments of the restaurant industry.

The study shows that only 36% of consumers are very or somewhat likely to use their mobile device to access information on fast food restaurants,...
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Cinemark Mobile App, Amazon E-Book Sales, Wal-Mart Hispanic Marketing

Published on May 20, 2011
Motion picture exhibitor Cinemark is introducing a new iPhone, iPod Touch and iPad application that enables movie fans to securely purchase Cinemark movie tickets "on the go."The app also allows users to locate the nearest Cinemark theater, watch trailers, read film synopses and share information via email, text and social networking. E-commerce & Multichannel Retailing In the latest...
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K-VA-T Texts, Macy’s Global Shipping, Retire Ronald McDonald?

Published on May 17, 2011
K-VA-T Food Stores is using a Memorial Day-themed texting promotion running through May 23 to engage smart phone shoppers, according to Supermarket News.All those who text "picnic" to 55678 will automatically gain one electronic entry for a chance to win food and supplies for a Memorial Day party. E-commerce & Multichannel Retailing Macy's, Bloomingdales and Saks Fifth Avenue will...
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Netflix Android App, Promotional Email, Smaller Kohl’s Stores

Published on May 16, 2011
Netflix has begun to roll out a Netflix application for the Android platform. The online movie rental retailer is making the free app available for download from Android Market. E-commerce & Multichannel Retailing The top online retailers sent each of their subscribers three promotional emails on average during the week ending May 13, 2011, according to the Retail Email Blog. That’s...
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Online Coupons, Best Buy Breach, Taco Bell Concerns

Published on May 06, 2011
One-third of US adults obtained online coupons, either for discounts at online stores or for brick and mortar stores, in the past 30 days, according to [pdf] a survey from the Newspaper Association of America. Data from “How America Shops & Spends 2011” also indicates researching or shopping for a product or service led all online shopping-related behaviors with 49%...
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