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Archives » Viral Marketing
Twitter Product Updates, Wendy’s Sells Arby’s, Williams-Sonoma Global Shipping
While those who follow a brand on Twitter and "Like" a brand on Facebook do so to learn about discounts and available free products to a similar degree, Compete analysis shows Twitter followers are much more likely to use the platform for "updates on future products."
Eighty percent of Twitter followers employ the social network for this purpose, compared to 64% of Facebook...
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Retail Email, Amazon Sales Agreements, Best Buy Postpones European Expansion
The top online retailers sent each of their subscribers three promotional emails on average during the week ending June 10, 2011, according to the Retail Email Blog.
That is down 4% week-over-week, on par with where it was four weeks ago, and up 9% year-over-year,
E-commerce & Multichannel Retailing
Amazon.com sent notices Friday to the owners of Connecticut websites saying the...
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JCPenney YouTube Promo, Local Amazon Deals, eBay Buys Magneto
JCPenney is running a YouTube promotion in conjunction with fashion brand Bisou Bisou and the Fashion Institute of Design and Merchandising, according to Frequency.
Consumers can view the designs of different student designers on JCPenney’s YouTube channel and vote for their favorite, with the winner receiving a $2,000 scholarship.
E-commerce & Multichannel Retailing
Local...Continue Reading »
Walgreens Completes drugstore.com Purchase, Wal-Mart Priorities, Old Navy Store Revamp
Walgreen Co. has completed its acquisition of drugstore.com.
The transaction includes all websites directly owned and operated by drugstore.com, as well as its corporate office and customer service and distribution center operations.
Business & Finance
At the company’s annual shareholder meeting, Wal-Mart Stores, Inc. President and CEO Mike Duke discussed Wal-Mart’s priorities...Continue Reading »
Mobile Payment, Wal-Mart EDLP, Promotional Email
One-quarter of consumers are likely to pay for groceries with their phone instead of a credit or debit card, according to Compete research.
In addition, approximately 20% of consumers indicated they would be likely to pay for clothes, phone charges, and coffee with their phone instead of a card.
International Expansion
Outside the U.S., Wal-Mart is emphasizing or rolling outMobile Fast Food Access, Amazon Sells Mac Software, Debenhams Eyes US
A new study released by Equation Research in partnership with QSR shows that consumers are less likely to use a mobile device to access information on fast food restaurants than they are for all other segments of the restaurant industry.
The study shows that only 36% of consumers are very or somewhat likely to use their mobile device to access information on fast food restaurants,...
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Cinemark Mobile App, Amazon E-Book Sales, Wal-Mart Hispanic Marketing
Motion picture exhibitor Cinemark is introducing a new iPhone, iPod Touch and iPad application that enables movie fans to securely purchase Cinemark movie tickets "on the go."The app also allows users to locate the nearest Cinemark theater, watch trailers, read film synopses and share information via email, text and social networking.
E-commerce & Multichannel Retailing
In the latest...Continue Reading »
K-VA-T Texts, Macy’s Global Shipping, Retire Ronald McDonald?
K-VA-T Food Stores is using a Memorial Day-themed texting promotion running through May 23 to engage smart phone shoppers, according to Supermarket News.All those who text "picnic" to 55678 will automatically gain one electronic entry for a chance to win food and supplies for a Memorial Day party.
E-commerce & Multichannel Retailing
Macy's, Bloomingdales and Saks Fifth Avenue will...Continue Reading »
Netflix Android App, Promotional Email, Smaller Kohl’s Stores
Netflix has begun to roll out a Netflix application for the Android platform. The online movie rental retailer is making the free app available for download from Android Market.
E-commerce & Multichannel Retailing
The top online retailers sent each of their subscribers three promotional emails on average during the week ending May 13, 2011, according to the Retail Email Blog. That’s...Continue Reading »
Online Coupons, Best Buy Breach, Taco Bell Concerns
One-third of US adults obtained online coupons, either for discounts at online stores or for brick and mortar stores, in the past 30 days, according to [pdf] a survey from the Newspaper Association of America. Data from “How America Shops & Spends 2011” also indicates researching or shopping for a product or service led all online shopping-related behaviors with 49%...Continue Reading »