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Netflix TV Show, Wal-Mart Expands in Chicago, Starbucks May Buy Peet’s

Netflix may be on the verge of acquiring its first original television series, “House of Cards,” a drama to be directed by David Fincher, according to the New York Times.The negotiations were first reported by Deadline.com, which said that the two-season, 26-episode commitment would be valued at more than $100 million. Store Openings & Closings Wal-Mart plans to open two more new...
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7-Eleven TV, Shop Rite Mobile App, E-commerce Sales

7-Eleven is partnering with Harris Corporation to expand its digital out-of-home (DOOH) advertising network, 7-Eleven TV, to full nationwide deployment. Launched in 2010, 7-Eleven TV provides 24/7 programming in 7-Eleven Inc.'s convenience stores, featuring national and local entertainment, and news and weather, as well as advertising highlighting 7-Eleven proprietary brands, in-store...
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QSR Retailers Increase Advertising 2%

While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.TV Advertising Dominates other Channels Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was...
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It’s A Guy Thing at Carl’s Jr.

Regional fast food retailer Carl’s Jr. is continuing its pursuit of the young male customer demographic through an agreement with in-store digital TV network provider Indoor Direct, Inc. Carl’s Jr. will bring the IndoorDirect network to 133 locations in the San Diego and San Francisco, CA areas.IndoorDIRECT produces and distributes theBITE Network, a combination of customized...
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