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QSR Retailers Increase Advertising 2%
While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.TV Advertising Dominates other Channels Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was...
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‘The Daily Wrap:’ Sears Auto Center, WalMex, hhgregg
Sears Franchises Auto Centers
Broadline retailer Sears Holding Corp. is franchising its Sears Auto Centers business to auto dealerships. Sears currently runs 850 corporate Auto Center stores, and the first franchised store is scheduled to open in East Windsor, NJ later this year. Source: Chicago Tribune
WalMex Plans 300 New Stores
Wal-Mart de Mexico (WalMex) plans to invest $12.5 billion...Continue Reading »
McDonald’s Brings TV Ads Online
Fast food retailer McDonald’s, which has been aggressively promoting its coffee and breakfast business, found success in the Detroit, MI market by running interactive versions of TV ads online. Partnering with online video advertising firm Mixpo, McDonald’s repurposed two TV ads into interactive online ads.As part of the promotion, McDonald’s ran interactive video ads for its new...Continue Reading »
CVS Seasonally Shutters 90 MinuteClinics
Drugstore retailer CVS Caremark is closing about 90 of its in-store MinuteClinic locations, according to Retailing Today.
CVS put the roughly 90 clinics on a seasonal schedule earlier this year. The company stated the closings will better align with consumer demand as the convenient care industry enters the traditionally slow spring season. None of the MinuteClinics is being permanently...Continue Reading »
Target, Wal-Mart, Best Buy Have ‘Best’ Holiday Ads; Emotional Ads Resonate
Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising and Marketing Association by BIGresearch. Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys "R" Us.
Well-known celebrities, "True Story" campaigns,...Continue Reading »