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‘Daily Wrap:’ Winn-Dixie, Sears, CVS
Southeastern supermarket retailer Winn-Dixie Stores has launched a new smartphone application that enables users to find nearby Winn-Dixie locations, view products and weekly circulars, and create, manage and email shopping lists. The free app is available at the Apple iTunes store, the Android Market and on the Winn Dixie website.
E-commerce & Multichannel Retailing
A new service in...Continue Reading »
‘The Daily Wrap:’ Starbucks, Movie Gallery, Best Buy
Starbucks Readies Free Wi-Fi
Coffee retailer Starbucks will offer free wireless internet service at all corporate-owned stores in the US beginning July 1, 2010. Access will be available without a Starbucks card, user name/password, or time limit. Source: Starbucks Corporation
Movie Gallery Canada Closes Stores
Canadian media entertainment retailer Movie Gallery Canada is closing 131...Continue Reading »
QSR Retailers Increase Advertising 2%
While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.TV Advertising Dominates other Channels Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was...
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‘The Daily Wrap:’ Sears Auto Center, WalMex, hhgregg
Sears Franchises Auto Centers
Broadline retailer Sears Holding Corp. is franchising its Sears Auto Centers business to auto dealerships. Sears currently runs 850 corporate Auto Center stores, and the first franchised store is scheduled to open in East Windsor, NJ later this year. Source: Chicago Tribune
WalMex Plans 300 New Stores
Wal-Mart de Mexico (WalMex) plans to invest $12.5 billion...Continue Reading »
Brands See Boost in Recall, Likability, Search Queries with Olympics Buy
NBC is saying that brands that advertised during last Friday’s telecast of the opening ceremony of the Vancouver Winter Olympics reaped big benefits from their advertising dollars.NBC commissioned research from Google, which showed huge spikes in search queries for brands that were featured during the night, according to Brandweek. The opening ceremony drew the largest number of...Continue Reading »
Timberland Mobilizes Youth Campaign
Add vertical outdoor products retailer The Timberland Company to the growing list of retailers using mobile devices to directly reach out to customers. Timberland is specifically targeting the urban youth market with its new mobile campaign, joining another growing trend of youth-focused promotional and marketing activities.Timberland is supporting its new fall 2009 footwear collections...Continue Reading »
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Amazon Runs DIY Ad Contest
Online retailer Amazon is following the lead of several coffee and fast food retailers with a new promotion called the “Your Amazon Ad Contest.” The contest asks customers to create their own Amazon TV ads, with the winner receiving up to $20,000 in Amazon.com gift cards.The contest began yesterday and runs through July 17, 2009. Customers can upload their ads at www.amazon.com/yaac....Continue Reading »
Dunkin’ Donuts Budgets Breakfast
Coffee retailer Dunkin’ Donuts is hoping to boost breakfast sales with new value-priced sandwiches called “Wake-up Wraps.” Priced at $0.99 through mid-July, Wake-up Wraps feature a toasted tortilla with egg and cheese, or a slice of bacon for an extra $0.30.The Wake-Up Wrap is the first Dunkin’ Donuts sandwich to feature a tortilla. It also has fewer than 200 calories and is part...Continue Reading »
Burger King Catches Pokemon Fever
Fast food retailer Burger King is running a multimedia promotional partnership with the Pokemon Company International, international licensor of the popular Pokemon children’s trading card game. Burger King began a three-week promotion in the U.S. and Canada yesterday, and will launch a four- to six-week promotion in South America beginning August 24, 2009.As part of the promotion,...Continue Reading »
Kmart Enters Transformational Promo Pact
Discount department store retailer Kmart is following the lead of fast food retailers Burger King and McDonald’s by entering a partnership to promote the upcoming film ‘Transformers: Revenge of the Fallen.' Kmart will launch a multichannel marketing campaign in cooperation with DreamWorks Pictures, Paramount Pictures, and Hasbro.From June 7-21, Kmart will provide two free tickets to...Continue Reading »