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RetailWire Discussion: Mobile Bar Codes Coming to Television
By Bernice Hurst, Contributing Editor, RetailWire
Bar codes are branching out. Retailers are taking them out of the store and placing them in television commercials to give viewers the option of scanning them with a mobile device to receive product information and sales incentives.Bluefly is the first retailer to use bar codes on television, embedding them in its Closet Confessions TV...Continue Reading »
QSR Retailers Increase Advertising 2%
While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.TV Advertising Dominates other Channels Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was...
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Shopping by Remote Control
Direct interactive retailer HSN is partnering with broadband communications provider Verizon Communications to enable Verizon FiOS cable customers to purchase HSN items directly from their remote control units.Verizon has added an application called HSN Shop by Remote to its assortment of downloadable widgets for its FiOS (high-speed fiber optic) cable TV service. The full-screen widget...Continue Reading »
Toys R Us Visits Animal Planet
Toy retailer Toys R Us is entering a new direct-to-retail merchandising deal with TV company Discovery Communications. According to Playthings, the agreement will broaden and lengthen an existing deal for Toys R Us to sell proprietary items branded with Discovery’s Animal Planet network.Under the previous agreement, which was launched in 1999, Toys R Us has been selling goods including...Continue Reading »
Comcast and Sony Team Up for Store Launch
Cable operator Comcast Corp. and consumer electronics manufacturer Sony Corp. are launching a new store concept called Sony StyleComcast Labs on March 17, 2009 inside Comcast’s Philadelphia, PA corporate headquarters building.According to USA Today, the store will feature more than 3,400 square feet of floor space and allow customers to sign up for Comcast cable and broadband services,...Continue Reading »
Internet TV Co. Launches Click-Through Trial
Backchannelmedia, an internet-TV tech and service company, is testing a new system that lets television viewers use their remote to "remember" the URL of brands featured on TV, writes Internet Retailer.When an advertisement - or news content - comes on the screen, a small icon appears that prompts the viewer to users to bookmark the offer or related content and store the link on the...Continue Reading »
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Soup Ad Wars: Campbell vs. Progresso
To compete with General Mills's Progresso low-calorie soup brand, Campbell is taking a different tack in its latest ad campaign for its Select Harvest line, stressing natural ingredients, no artificial flavors, and no MSG (monosodium glutamate), Brandweek reports.In 2007, Progresso Light soups were endorsed by Weight Watchers, which catapulted the line to instant success. General Mills...Continue Reading »
Macy’s Yanks Magazine Ads for First Half ‘09
Macy's has canceled its magazine advertising spending for the first half of 2009 according to several publishers - though the retailer has declined to confirm the report, AdAge writes (via MediaBuyerPlanner).http://www.retailerdaily.com/entry/8289/macys-reports-58-sales-decline-lowers-profit-forecast/?utm_source=rd&utm_campaign=sitenav&utm_medium=entrylinkMacy's same-store sales declined...Continue Reading »
Wal-Mart Wins Big with National Ad Campaign
Wal-Mart's big media buys on national radio and targeted cable networks promoting Halloween candy and the exclusive sale of AC/DC's new album boosted sales considerably, writes Ad Age.Wal-Mart - with media agency MediaVest - executed a targeted radio campaign across key Clear Channel radio stations, buying commercial time to run immediately after an AC/DC song was played.
During the...Continue Reading »
Shoppers Flock to Goodwill, Salvation Army
Secondhand stores and thrift outlets are thriving in the tough economy, as major charitable resale organizations like Goodwill and The Salvation Army emphasize the pleasure of bargain-hunting alongside altruism, writes The New York Times.Goodwill Industries of Central Indiana, for example, hired a local ad agency to create a series of upbeat TV spots to reposition Goodwill as a "discount...Continue Reading »