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Wal-Mart Ups Media Spend 56%

Even as it retailers cut back on advertising, Wal-Mart increased its measured media spending in 2008 by some $300 million--or nearly 56%--which in part (in addition to low prices) likely explains its recent successes in a down economy, writes AdAge.com. The world's largest retailer spent $835 million and is set to become the second-biggest spender in the category (it was ninth), after...
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