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Big Y Groupon Deal, Wal-Mart Mobile Shops, Conborn’s Mobile Apps
Groupon is making its first foray into the grocery industry, partnering with New England supermarket chain Big Y on a test program, according to the Hartford Courant.
The new partnership with Big Y is the first time a multi-store grocery retailer has run a Groupon deal, and Big Y is the only retailer in any industry that has fully integrated Groupon deals into its loyalty card...
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‘Daily Wrap:’ Winn-Dixie, Sears, CVS
Southeastern supermarket retailer Winn-Dixie Stores has launched a new smartphone application that enables users to find nearby Winn-Dixie locations, view products and weekly circulars, and create, manage and email shopping lists. The free app is available at the Apple iTunes store, the Android Market and on the Winn Dixie website.
E-commerce & Multichannel Retailing
A new service in...Continue Reading »
‘The Daily Wrap:’ JCPenney, Starbucks, Amazon.com
JCPenney Produces Net Income
Department store retailer J.C. Penney Company, Inc. reported net income of $14 million in Q2 fiscal 2010, compared to a break-even net income result a year earlier. JCPenney also reported increased store and internet sales. Source: J.C. Penney Company, Inc.
Starbucks Plans Digital Network
Coffee retailer Starbucks is in the midst of developing a “Digital...Continue Reading »
Consumers Still Buying ‘Green’ Products, Despite Economy
U.S. consumers are buying the same or more environmentally responsible products, regardless of region, age, gender or state of the economy, according to a second annual survey commissioned by SCA and conducted by Harris Interactive.The survey finds that 67% of U.S. adults who consider themselves buyers of green products have maintained their level of green purchases. 25% have increased...Continue Reading »
‘The Daily Wrap:’ Lowe’s, 7-Eleven, Wendy’s
Lowe’s Makes House Calls
Home improvement retailer Lowe’s is planning to launch a program called PSE (Project Specialist Exteriors), which will send specialists to customer homes to personally advise them on purchases for exterior products. Lowe’s has been piloting the program for several years. Source: HomeChannelNews
7-Eleven Rebrands 55 White Hens
Convenience retailer 7-Eleven...Continue Reading »
QSR Retailers Increase Advertising 2%
While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.TV Advertising Dominates other Channels Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was...
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States with Declining Fertility See Economic Decline
Retailers seeking to target specific US states should be aware of a link between declining birth rates and declining economies, according to a study from the Pew Research Center.22 States Show Negative Fertility-Economy Link Pew’s analysis is based on data from the 25 states for which final 2008 birth numbers are available. In 22 of these 25 states, the birth rate, or the share of...Continue Reading »
How Retailers Should Appeal to Men
Retailers targeting a male audience need to understand the critical differences between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, men consummate and women cycle.Male Consumers Seek Powerful Image Men and women are different biologically, psychologically and socially. Deutsch advises that men live in the “now.” They are concrete thinkers that...Continue Reading »
Social Engagement Aids Branding
Retailers seeking to increase brand recall, awareness and purchase intent should consider engaging consumers via online social networks, according to a new study from The Nielsen Company and Facebook.Facebook Ad Exposure Boosts Brand Marketing Efforts Fourteen Facebook ad campaigns were analyzed three different ways, by each of the types of ads available on Facebook: 1)...
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Multi-Generational Households Return
The multi-generational family household has been returning in the US since 1980 and at an accelerated pace during the current recession, according to the Pew Research Center.Share of Population in Multi-Generational Household Reaches Pre-1960 Level
In 2008, an estimated 49 million Americans, or 16% of the population, lived in a family household that...
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