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Archives » Media Buying

‘Daily Wrap:’ Winn-Dixie, Sears, CVS

Published on January 04, 2011
Southeastern supermarket retailer Winn-Dixie Stores has launched a new smartphone application that enables users to find nearby Winn-Dixie locations, view products and weekly circulars, and create, manage and email shopping lists. The free app is available at the Apple iTunes store, the Android Market and on the Winn Dixie website. E-commerce & Multichannel Retailing A new service in...
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Related categories: Acquisitions/Biz Buzz, Legal & Regulatory, Research, Signs of Doom, Signs of Whats to Come, Amazon.com, Borders, CVS Caremark, Sears, Branding, Campaigns of Note, Creative Issues, Integrated/Cross-Media/Convergence, Media Buying, Media Planning, Alternative Marketing, Direct Marketing, Online Networks, Promotions, Rich Media, TV Network, Viral Marketing, CRM, Customer Experience, Tools & Software, Wireless, E-Commerce, Multi-channel Retailing,

‘The Daily Wrap:’ Lowe’s, 7-Eleven, Wendy’s

Published on June 07, 2010
Lowe’s Makes House Calls Home improvement retailer Lowe’s is planning to launch a program called PSE (Project Specialist Exteriors), which will send specialists to customer homes to personally advise them on purchases for exterior products. Lowe’s has been piloting the program for several years. Source: HomeChannelNews 7-Eleven Rebrands 55 White Hens Convenience retailer 7-Eleven...
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Related categories: Acquisitions/Biz Buzz, Research, Lowe’s, Microsoft, Demographics, Youth, Creative Issues, Integrated/Cross-Media/Convergence, Media Buying, Media Department, Media Planning, Personalization, Alternative Marketing, Blogs, Direct Marketing, Online Networks, Promotions, Rich Media, Web Design, Analytics, CRM, Store Location & Real Estate, Tools & Software, Wireless, E-Commerce, Multi-channel Retailing,

QSR Retailers Increase Advertising 2%

Published on April 23, 2010
While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company.TV Advertising Dominates other Channels
QSR Advertising
Fast food restaurants spent almost $4.1 billion on advertising from January - December 2009. Nearly 36% of that figure, or about $1.47 billion, was...
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Related categories: Research, African American, Ad Targeting, Branding, Campaigns of Note, Media Buying, Media Planning, Direct Marketing, Promotions, TV Cable, TV Network, TV Spot Market, TV Syndication, CRM, Food & Beverage, Restaurants & Coffee,