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‘The Daily Wrap:’ Best Buy, Kohl’s, Hardee’s
Best Buy is planning to allow users to buy products through Facebook, according to New Media Age. A Best Buy marketing executive has been quoted as saying the retailer has so far used Facebook to build relationships and establish a community, and now will move toward allowing transactions in the next few months.
Store Openings & Closings
Kohl's Corp. will open 40 U.S. stores in 2011,...Continue Reading »
‘The Daily Wrap:’ AAFES, Home Depot, Asda
AAFES Expands Mobile Marketing
The Army & Air Force Exchange Service (AAFES), a joint military activity providing merchandise and services to the military and their families, has expanded its mobile marketing efforts to 120 primary retail stores nationwide. Since 2008, AAFES has been sending money-saving offers to military shoppers’ mobile phones at seven installations, with 2009...Continue Reading »
Women Clip Most Coupons
Women are primarily responsible for clipping coupons, according to research by The Integer Group and M/A/R/C Research.Women Primarily Obtain Coupons
Coupons fit into the lives of male and female shoppers differently. They search for coupons in different media, redeem them in different channels, and use them to accomplish different shopping objectives. Across both gender...
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Coupon Redemptions Grow 27%
Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company.News of the Coupon's Death is Greatly Exaggerated After reaching a peak of 4.6 billion redemptions in 1999 (according to Inmar), annual coupon use by US consumers sank to a low of 2.6 billion for the three-year average ending in 2008....
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Publishers Join E-reader Competition
E-reader devices are no longer strictly the province of book retailers and online development companies. According to the Los Angeles Times, five major publishers plan to develop their own e-reader format.Major publishing conglomerates Conde Nast, Hearst, Meredith, News Corp. and Time Inc. say they will collaboratively develop a technology platform and online storefront that will allow...Continue Reading »
Nine West Enlists Folksinger to Promote New Line
Vertical specialty apparel retailer Nine West is teaming up with contemporary folksinger Miranda Lee Richards to promote its new line of private label casual denim, footwear and accessories. The Nine West Vintage America Collection will debut in July, and the retailer is currently running a promotional campaign called Vintage America Voices.Richards is serving as the “ambassador” of...Continue Reading »
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Lucky iPhone Shopping App Locates that Perfect Shoe
Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers find a particular brand, color, and size of shoe in a store near them.To do so, the application taps into inventories of the stores that carry the 70+ types of shoes listed in the magazine's March shoe guide, and narrows down the search to those that have the model in stock....Continue Reading »
Consumers Union Picks Up Consumerist.com
Hoping to attract youthful readers, Consumers Union--publisher of Consumer Reports--is purchasing Consumerist.com, a cheeky consumer-advocate blog owned by Gawker Media, MarketingVOX reports.Unlike Gawker, which is selling a panoply of online properties to hedge its bets against falling ad sales, Consumers Union is little affected by the vagaries of the online ad market.
Non-profit...Continue Reading »
One-Third of Retailers to Cut Holiday Marketing, Focus on ‘Green’ and Print
One-third (32%) of chief marketing officers at leading US retailers say their holiday marketing and advertising budgets have been reduced this season, according to a new study conducted after the financial market meltdown by BDO Seidman, LLP.More than four in ten (43%) retail CMOs say their holiday budget will remain flat and only a quarter (25%) cite an increase.
Indicative of an...Continue Reading »
Organization Plugs Lower Manhattan as Shoppers’ Paradise
Since 2002, nearly 100 new stores and restaurants have opened up in Lower Manhattan - and the New York Downtown Alliance is doing their best to promote the area as a premier destination for holiday shopping.The organization - along with Farago Design of New York - is spreading the theme of "Downtown for the Holiday" via billboards, email newsletters, promotional mailers (pdf), and...Continue Reading »