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Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
Macy’s doubled its number of Facebook fans from 900,000 to 1.8 million as the result of its "Million Dollar Makeover" campaign this year, according to executives quoted in the Chicago Sun-Times.
Macy’s dedicated $120 million of its $1 billion marketing outlay in each of the past two years to digital media.
Marketing & Advertising
"American Idol" winner Scotty McCreery's debut...Continue Reading »
Staples M-commerce, Wal-Mart Market, Whopper Lust
Staples is launching a new mobile Staples.com website.
The new mobile site features enhanced product ratings and reviews, one click to an optimized ink and toner finder, a Staples retail store locator with automatic GPS, store inventory lookup and enhanced on-site search, including an auto-suggest feature.
Store Openings & Closings
Wal-Mart plans to accelerate the opening of...Continue Reading »
K-VA-T Texts, Macy’s Global Shipping, Retire Ronald McDonald?
K-VA-T Food Stores is using a Memorial Day-themed texting promotion running through May 23 to engage smart phone shoppers, according to Supermarket News.All those who text "picnic" to 55678 will automatically gain one electronic entry for a chance to win food and supplies for a Memorial Day party.
E-commerce & Multichannel Retailing
Macy's, Bloomingdales and Saks Fifth Avenue will...Continue Reading »
Sears Store Skype, Bloomie’s Outlets, Apparel Size App
Sears Canada Inc. has introduced Skype technology in 10 of its trendy new fashion shops, allowing shoppers to get instant online feedback by modeling would-be purchases for friends or family on an in-store, 58-inch-wide screen, according to the Toronto Globe & Mail.. Sears is rolling out other online capabilities, such as allowing customers to design their own furniture on the web, as...Continue Reading »
Radio Shack Likes Foursquare, Macy’s Improves Customer Service, Pottery Barn Kids Program
Foursquare users at Radio Shack generally spend three-and-a-half times more compared to what non-Foursquare users, according to Clickz. Radio Shack plans to extend its Foursquare campaign through June 2011 after seeing strong redemption rates and promising revenue.
CRM
Macy’s is launching a new strategy to improve its track record on customer service, which in recent years has dented...Continue Reading »
Dish Network Buys Blockbuster, Loyalty Card Members, Tim Hortons Raises Prices
Dish Network Corp. will pay $320 million to buy the assets of video chain Blockbuster, according to the International Council of Shopping Centers (ICSC). The satellite television provider was the winning bidder in a bankruptcy auction that ended late last night.
Stats & Research
The majority of Americans (75%) are members of at least one retail loyalty card program, according to a...Continue Reading »
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Urban Outfitters Mobile POS, eBay Free Listings, Gas Prices
Specialty apparel retailer Urban Outfitters is testing mobile POS technology in its stores, according to RIS News. Urban Outfitters been working with Starmount to develop a mobile POS solution since mid-2010, and the in-store pilots began late last year.
E-commerce & Multichannel Retailing
eBay is making it free to list up to 50 items per month in auctions at any start price, and free...Continue Reading »
Macy’s Backstage Pass, Walgreens M-commerce, Sears Targets Amazon
Macy’s has introduced a new m-commerce program called Backstage Pass, which customizes QR code and SMS technology to deliver exclusive video content to users’ mobile phones.A mixture of entertainment and fashion, Macy’s Backstage Pass codes will deliver 30-second films to users’ mobile phones that provide fashion inspiration, advice and tips.
M-commerce
Walgreen Co. this week Continue Reading »
Raley’s Facebook App, Grandparent Consumer Niche, Home Depot Spring Black Friday
Raley's Supermarkets has introduced Family Table, a new Facebook app that provides a week's worth of meal ideas using sale items, according to Supermarket News.Family Table subscribers get breakfast, lunch and dinner recipe recommendations directly on their Facebook pages.
Stats & Research
There are currently 69.6 million grandparents in the US, a figure expected to grow another 11% to...Continue Reading »
‘Daily Wrap:’ Promotional Email, Macy’s, Borders
The top online retailers sent each of their subscribers three promotional emails on average during the week ending Jan. 28, 2011. That’s up 3% week-over-week, down 6% from where it was four weeks ago, and up 18% year-over-year.
Store Openings & Closings
Contemporary departments, called Impulse, will mushroom from the current 200 Macy’s doors to 220 this year, and up to 400 over...Continue Reading »