Archives » Direct Marketing

Promotional Email, Sears Spinoff, Skechers Cloud Database

Published on June 27, 2011

The top online retailers sent each of their subscribers three promotional emails on average during the week ending June 24, 2011, according to the Retail Email Blog.

That’s down 3% week-over-week, down 5% from where it was four weeks ago, and up 13% year-over-year.

E-commerce & Multichannel Retailing

Companies with names like Klout, PeerIndex and Twitter Grader are in the...
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Staples M-commerce, Wal-Mart Market, Whopper Lust

Published on June 17, 2011

Staples is launching a new mobile Staples.com website.

The new mobile site features enhanced product ratings and reviews, one click to an optimized ink and toner finder, a Staples retail store locator with automatic GPS, store inventory lookup and enhanced on-site search, including an auto-suggest feature.

Store Openings & Closings

Wal-Mart plans to accelerate the opening of...
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Twitter Product Updates, Wendy’s Sells Arby’s, Williams-Sonoma Global Shipping

Published on June 14, 2011

While those who follow a brand on Twitter and "Like" a brand on Facebook do so to learn about discounts and available free products to a similar degree, Compete analysis shows Twitter followers are much more likely to use the platform for "updates on future products."

Eighty percent of Twitter followers employ the social network for this purpose, compared to 64% of Facebook...
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Mobile Payment, Wal-Mart EDLP, Promotional Email

Published on June 02, 2011

One-quarter of consumers are likely to pay for groceries with their phone instead of a credit or debit card, according to Compete research.

In addition, approximately 20% of consumers indicated they would be likely to pay for clothes, phone charges, and coffee with their phone instead of a card.

International Expansion

Outside the U.S., Wal-Mart is emphasizing or rolling out Continue Reading »

Mobile Fast Food Access, Amazon Sells Mac Software, Debenhams Eyes US

Published on May 31, 2011

A new study released by Equation Research in partnership with QSR shows that consumers are less likely to use a mobile device to access information on fast food restaurants than they are for all other segments of the restaurant industry.

The study shows that only 36% of consumers are very or somewhat likely to use their mobile device to access information on fast food restaurants,...
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Daily Deal Growth, Target Canada Stores, Donut Day

Published on May 27, 2011

Unique visitors to leading daily deal sites Groupon and LivingSocial.com grew by triple-digit rates between April 2010 and April 2011, according to analysis from Compete.

Groupon still leads the way with nearly 24 million unique visitors for the month, increasing 5.4% month-over-month (MOM) and 655.8% year-over-year (YOY).

International Expansion

Target has revealed the first...
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Best Buy shopkick, Home Depot Multichannel Mktg, Starbucks UK Contactless Payment

Published on May 25, 2011

Customers using the shopkick shopping app will be rewarded for walking into any of the almost 1,300 Best Buy and Best Buy Mobile stores nationwide.

Best Buy says the rollout will make it the first of shopkick's launch partners and first consumer electronics retailer to provide this mobile shopping experience for consumers through targeted offers and rewards on a national...
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Promotional Email, sneeqpeeq Social App, Safeway Personalized Pricing

Published on May 23, 2011

The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending May 20, 2011, according to the Retail Email Blog.

That’s up 7% week-over-week, down 4% from where it was four weeks ago, and up 22% year-over-year.

E-commerce & Multichannel Retailing

sneeqpeeq, a social shopping company that brings the in-store shopping experience...
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Cinemark Mobile App, Amazon E-Book Sales, Wal-Mart Hispanic Marketing

Published on May 20, 2011
Motion picture exhibitor Cinemark is introducing a new iPhone, iPod Touch and iPad application that enables movie fans to securely purchase Cinemark movie tickets "on the go."The app also allows users to locate the nearest Cinemark theater, watch trailers, read film synopses and share information via email, text and social networking. E-commerce & Multichannel Retailing In the latest...
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Male Online Shopping, Newegg ‘Will Call,’ Gap Looks Overseas

Published on May 19, 2011
Twenty-five percent of men say they would buy premium brand name products online, compared to just 16% of women, according to a new consumer survey released by SteelHouse. In addition, those in the highest income bracket ($75,000-plus) look for coupons and require discounts and free shipping more than people who make less money. E-commerce & Multichannel Retailing Online retailer...
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