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Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
Macy’s doubled its number of Facebook fans from 900,000 to 1.8 million as the result of its "Million Dollar Makeover" campaign this year, according to executives quoted in the Chicago Sun-Times.
Macy’s dedicated $120 million of its $1 billion marketing outlay in each of the past two years to digital media.
Marketing & Advertising
"American Idol" winner Scotty McCreery's debut...Continue Reading »
Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
Two Canadian Tire stores in Toronto, as well as a Calloway shopping center in Etobicoke, Canada, have launched the Bee Media personal mobile media service.
Bee Media offers an opt-in service that delivers location-specific, relevant offers and information to its member shoppers on their mobile devices while they are shopping.
M-commerce
Independent RadioShack stores will begin...
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Promotional Email, Sears Spinoff, Skechers Cloud Database
The top online retailers sent each of their subscribers three promotional emails on average during the week ending June 24, 2011, according to the Retail Email Blog.
That’s down 3% week-over-week, down 5% from where it was four weeks ago, and up 13% year-over-year.
E-commerce & Multichannel Retailing
Companies with names like Klout, PeerIndex and Twitter Grader are in the...Continue Reading »
Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
Newegg is launching time-sensitive promotions to consumers via the mobile channel using the Responsys Interact Suite.
Newegg delivers daily mobile “shell-shocker” alerts about specially discounted products that are available until they sell out, enabling consumers to make a purchase quickly.
E-commerce & Multichannel Retailing
Wal-Mart is partnering with game streaming company...Continue Reading »
Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 17, 2011, according to the Retail Email Blog.
That’s up 2% week-over-week, down 4% from where it was four weeks ago, and up 6% year-over-year. That was the smallest year-over-year increase since last July.
E-commerce & Multichannel Retailing
Lately Big Y is...Continue Reading »
Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
After a successful nationwide soft launch of its new buy online/pick up in store program, Pier 1.2Go, the retailer will begin actively marketing its capability next week, according to RIS News.
Pier 1 is also on track for a summer 2012 launch of its e-commerce enabled website, Pier 1.2You, which will allow customers to order products online and choose from among multiple delivery...
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Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
Flash sale web sites started as a way for brands to unload excess inventory in a controlled, high-end place.
But now the New York Times reports they have become something else: a way to advertise and find new customers, many of whom visit the sites of the brands and buy full-price merchandise soon after the sales.
E-commerce & Multichannel Retailing
Sony and Starz have to...Continue Reading »
Staples M-commerce, Wal-Mart Market, Whopper Lust
Staples is launching a new mobile Staples.com website.
The new mobile site features enhanced product ratings and reviews, one click to an optimized ink and toner finder, a Staples retail store locator with automatic GPS, store inventory lookup and enhanced on-site search, including an auto-suggest feature.
Store Openings & Closings
Wal-Mart plans to accelerate the opening of...Continue Reading »
Starbucks Android App, VF Buys Timberland, Top Luxury Stores
Starbucks’ mobile payment app is now available for Android smartphones, according to ZDNet.
Users can tether a gift card to a credit card for autoload or choose to reload funds to the gift card manually, paying by scannable barcode at the register.
Mergers & Acquisitions
Footwear and apparel retailer Timberland was purchased by VF Corp for approximately $2 billion; Timberland...Continue Reading »
Retail Email, Amazon Sales Agreements, Best Buy Postpones European Expansion
The top online retailers sent each of their subscribers three promotional emails on average during the week ending June 10, 2011, according to the Retail Email Blog.
That is down 4% week-over-week, on par with where it was four weeks ago, and up 9% year-over-year,
E-commerce & Multichannel Retailing
Amazon.com sent notices Friday to the owners of Connecticut websites saying the...
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