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Economy Permanently Changes Shopping Habits
The ongoing economic recession has permanently altered the food and CPG shopping habits of U.S. consumers, according to a new study from Deloitte.Caution will Outlast Recession
Statistics from the "2010 Great American Pantry Study" indicate that even when the current recession finally ends, US consumers plan to maintain the more cautious and bargain-oriented shopping habits they have...Continue Reading »
Supercenters, E-commerce Will Gain CPG Dollar Share
The mass supercenter and e-commerce retail formats will gain substantial CPG dollar share in the next five years, according to the “Retail 2015 Forecast” from The Nielsen Company.Mass supercenter, which had a slightly less than 10% dollar share of the CPG retail channel in 2009, will grow its share to about 12% by 2015. E-commerce will increase its CPG dollar share from about 4% in...Continue Reading »
Consumer Brand Loyalty Declines
U.S. consumers are significantly less loyal to their favorite brands today than they were two years ago, according to comScore ARS research.Consumers Don’t Buy Preferred Brands comScore evaluated the change in brand loyalty within a number of consumer goods categories, including health & beauty aids, OTC medications, apparel, food, household products and housewares. As...
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‘Must Have’ and ‘Easy to Eat’ Displays Work Best
In-store promotional displays of inexpensive products that fall into the “must have” and “easy to eat” categories work best, according to research from The Nielsen Company.Necessity, Ease, Price Drive Successful Display Promotions
Products that provide the most lift in display promotions optimally have a unit cost of less than $5 and can be considered...
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Hispanics Create More than Half of Food Growth
Hispanics have become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data from Hispanic market research firm Latinum Network.Hispanics Outspend All Other Groups in Food The U.S. Hispanic segment made up more than 50% of real U.S. food, beverage and restaurant growth between 2005 and 2008, generating $52 billion of new...Continue Reading »
Healthy Customers are Healthy Spenders
Health-aware consumers tend to shop more frequently and spend slightly more than consumers who are less concerned about health, according to Nielsen analysis of National Marketing Institute (NMI) data.Five Health-related Consumer Segments When it comes to health beliefs and practices, the NMI found that people fit into one of five distinct segments that inform their...
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Quiznos Launches Franchise Quest
Fast food sandwich chain Quiznos is launching an aggressive franchise expansion plan centered on convenience stores and gas stations. According to the Wall Street Journal, Quiznos seeks to increase the number of mini-stores it operates in these locations from the current 175 to 700 by 2012.Quiznos, which currently operates about 4,000 total restaurants in the U.S., also plans to add...Continue Reading »
7-Eleven Enters Quad Cities - Update
Convenience store retailer 7-Eleven, Inc. is continuing an aggressive expansion strategy launched in 2009 by purchasing 16 Mother Hubbard’s convenience stores from parent company MHC Enterprises. The sale is expected to be completed the week of February 22, 2010, according to Convenience Store News.
The stores are located in the “Quad Cities” region comprising the cities of...Continue Reading »
Consumers Will Seek CPG Value in 2010
U.S. consumers will continue to show restraint and look for value pricing in their CPG shopping habits during 2010. These are two of the five key predictions research firm The Nielsen Company has released for next year.Restraint Remains the New Normal U.S. consumers have unemployment and other economic concerns at the top of their mind, suggesting that trends in restrained spending will...Continue Reading »
7-Eleven Turns on the TV
Convenience retailer 7-Eleven is creating a digital TV network for display in its more than 6,200 U.S. and Canadian store locations. Upon full deployment, the network is expected to offer around-the-clock programming to more than 190 million monthly viewers.Known as 7-Eleven TV, the network will feature national and local entertainment news and weather, as well as commercials promoting...Continue Reading »