Archives » Co-op Marketing

‘Daily Wrap:’ eBay, Amazon.com, Google

Published on December 16, 2010
Imagine walking down the street, pointing your smartphone every which way, and seeing overlays of items people in the neighborhood have posted for sale on eBay. USA Today reports that's just what you can do through an "augmented reality" mobile browser called Junaio, available for free for the iPhone and Android devices. M-commerce Amazon Windowshop, the retailer’s “complete...
Continue Reading »

‘The Daily Wrap: Home Depot, Lowe’s, TJ Maxx

Published on December 13, 2010
The Home Depot has launched a new “do-it-yourself” online home improvement community where do-it-yourselfers can discuss home improvement projects and share their expertise with other members. The how-to community features a number of tenured Home Depot store associates from around the country who are trained and equipped with multimedia technologies. E-commerce & Multichannel...
Continue Reading »

‘The Daily Wrap:’ Amazon.com, Sears, Holiday E-commerce

Published on December 06, 2010
Amazon has launched a new feature in the US that brings content from Wikipedia pages to its own servers in a new project that appears to be called “Shopping Enabled Wikipedia Pages,” ZDNet reports. Hosted on the Amazon.com domain, the pages replicate Wikipedia's content but have added links to where a book can be purchased on Amazon. E-commerce & Multichannel Retailing A Sears...
Continue Reading »

‘The Daily Wrap:’ Sports Authority, Amazon.com, Wal-Mart

Published on December 02, 2010
During Black Friday, Sports Authority gave away $500 gift cards to 20 randomly selected Foursquare users who checked in at one of the brand's 400-plus stores, according to ClickZ.On Foursquare, the brand had around 400 followers before the campaign and now has almost 4,500. Sports Authority has been testing Foursquare and other geo-social platforms since late spring. Business &...
Continue Reading »

Guest Column: Five Mobile Technologies Retailers Should Be Using Now

Published on December 02, 2010
By: Houston Neal, Director of Marketing, Retail Software Advice Technology has always played a major role in the evolution of the retail industry. From the introduction of the barcode to the installation of the first IBM 3660 supermarket system, technology has influenced the way retailers run their business. Today, e-commerce and mobile commerce are driving the next major shift in...
Continue Reading »

Women Lead Online Group Buying, Flash Sales

Published on August 05, 2010
Women make up the bulk of the audience on group buying and flash sales sites, according to comScore.Women Drive Exponential Group Buying Growth
Visits by Group Buying Site
In the U.S., visiting group-buying sites such as Groupon.com and LivingSocial.com is growing exponentially, and women are driving the growth: females make up 62% and 67% of Groupon.com and LivingSocial.com’s U.S....
Continue Reading »
Advertisement

‘The Daily Wrap:’ Wal-Mart, Home Depot, Target

Published on May 18, 2010
Wal-Mart Net Sales Rise 6.1% Wal-Mart reported Q1 fiscal 2011 (ended April 30, 2010) total company net sales of $99.1 billion USD, a 6.1% increase from Q1 fiscal 2010. Exceptionally strong performance in the international segment drove the overall increase. Source: Wal-Mart Stores, Inc. Home Depot Expects 3.5% Sales Increase in FY10 Home improvement retailer The Home Depot is forecasting...
Continue Reading »

Status Moves beyond Consumption

Published on May 04, 2010
The definition of status is diversifying and moving beyond simple consumption, according to consumer insights firm trendwatching.com.Although the need for status is at the heart of every consumer trend, in mature consumer societies (such as the US), consumers are moving beyond owning the most and/or priciest items. Status is now also tied to less tangible symbols such as acquired skills,...
Continue Reading »

‘The Daily Wrap:’ Starbucks, Wal-Mart, Subway

Published on March 24, 2010
Starbucks Pilots Trenta Coffee retailer Starbucks is piloting a new, larger beverage size called “trenta” in Phoenix, AZ and Tampa, FL stores. At 31 ounces, trenta is seven ounces larger than the venti, Starbucks’ current largest beverage size. Source: NowPublic Wal-Mart to Sell 3-D TVs Discount retailer Wal-Mart plans to sell 3-D TVs in some stores during the 2010 holiday shopping...
Continue Reading »

Verizon Unveils Digital Coupon Service

Published on February 03, 2010
Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer.Partnering with online mobile coupon network Cellfire, Verizon is offering digital coupons across a wide range of products that can be used at more than 4,000 locations of more...
Continue Reading »