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Consumers Scare Up Halloween Spending
Consumer spending on Halloween this year should return to 2008 levels after dipping in 2009, according to new data from the National Retail Federation (NRF) and BIGresearch.Spending Returns to '08 Levels
Americans will spend an average $66.28 each on Halloween costumes, candy and decorations, up 17.7% from last year’s per person average of $56.31 and comparable to the $66.54 average...Continue Reading »
Back-to-School Shoppers Go Online
One-third of back-to-school shoppers are conducting at least half of their back-to-school shopping online this year, according to the Compete Online Shopper Intelligence Study.Back-to-School Shoppers Buy Most Electronics Online
On average, back-to-school shoppers will conduct 70% of their electronics shopping online this year. Electronics are by far the most...
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Average Family Completes Close to Half of Back-to-School Shopping
The average US family has completed 43.2% of their back-to-school shopping, according to new data from the National Retail Federation (NRF) and BIGresearch.2010 Spending Outpaces 2009
Results from the Back-to-School Consumer Intentions and Actions survey indicate that at the equivalent time period last year, the average American family had only completed 41.6% of their back-to-school...Continue Reading »
Total Back-to-College Spending Up , Per Capita Down
Total spending on back-to-college merchandise should slightly increase this year compared to 2009, but average per capita family spending will be a little lower, according to data from the National Retail Federation (NRF) and BIGresearch.Total Spending Rises 12% from ‘09
Spending on back-to-college merchandise should total $33.77 billion, up 12% from $30.08 billion in...
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Metaio: More Augmented Reality Campaigns Like Lego’s to Come
Lego's augmented reality product packaging will be replicated by other consumer packaging goods companies, according to Lisa Murphy, product marketing manager at metaio, which created the Lego campaign.Lego embedded technology on the side of their packaging to give shoppers an idea of what the kit inside can produce. The boxes interface with kiosks in Lego stores. Shoppers hold up the...Continue Reading »
Lego Rolls Out Augmented Reality Boxes
Augmented reality has been used by marketers on shoes, on envelopes, on subway platforms, in magazine ads, and of course in mobile apps. Now vertical toy retailer Lego is using the technology on the side of its packaging to give shoppers an idea of what the kit inside can produce. The boxes were created by augmented reality expert Metaio and are designed to interface with kiosks in Lego...Continue Reading »
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Toys R Us Holiday Initiatives Pay Off
Toy retailer Toys R Us is reaping the dividends of a number of domestic sales-boosting initiatives it launched for the 2009 holiday shopping season. Toys R Us is reporting strong comparable store sales for the nine weeks between November 1, 2009 and January 2, 2010, as well as for the month of December 2009.During the full 2009 holiday season, Toys R Us reported a 3.9% increase in...Continue Reading »
Disney Imagines New Store Layout
Specialty kids’ retailer Disney Store will debut a new store layout in Times Square, New York in fall 2010. Disney Store plans to incorporate the new layout in more than 300 U.S. and European stores during the following five years.Disney Store’s new store layout will include elements such as an interactive Disney Princess Castle and a children’s theater. Disney says the layout will...Continue Reading »
Toys R Us Shrinks Losses
Toy retailer Toys R Us reported net and operating losses during its Q3 fiscal 2009 (ended October 31, 2009). However, Toys R Us substantially shrank both losses and said it experienced its best operating results for a third quarter since 2006.Net and Operating Losses Shrink
Toys R Us reported a net loss of $67 million in Q3 2009, a 35.6% reduction from the $104 million net loss it...Continue Reading »
Digital Strategy Puts B&N Ahead of Borders
A comparison of the quarterly financial reports released today by leading U.S. book retailers Barnes & Noble and Borders shows that Barnes & Noble’s digital strategy appears to be paying dividends. Highlights from each chain’s quarterly performance and general analysis follow.B&N Buoyed by Internet, College Bookstores
Barnes & Noble, Inc. reported a positive impact from its yearlong...Continue Reading »