Archives » Campaigns of Note

Cinemark Mobile App, Amazon E-Book Sales, Wal-Mart Hispanic Marketing

Published on May 20, 2011
Motion picture exhibitor Cinemark is introducing a new iPhone, iPod Touch and iPad application that enables movie fans to securely purchase Cinemark movie tickets "on the go."The app also allows users to locate the nearest Cinemark theater, watch trailers, read film synopses and share information via email, text and social networking. E-commerce & Multichannel Retailing In the latest...
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Male Online Shopping, Newegg ‘Will Call,’ Gap Looks Overseas

Published on May 19, 2011
Twenty-five percent of men say they would buy premium brand name products online, compared to just 16% of women, according to a new consumer survey released by SteelHouse. In addition, those in the highest income bracket ($75,000-plus) look for coupons and require discounts and free shipping more than people who make less money. E-commerce & Multichannel Retailing Online retailer...
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K-VA-T Texts, Macy’s Global Shipping, Retire Ronald McDonald?

Published on May 17, 2011
K-VA-T Food Stores is using a Memorial Day-themed texting promotion running through May 23 to engage smart phone shoppers, according to Supermarket News.All those who text "picnic" to 55678 will automatically gain one electronic entry for a chance to win food and supplies for a Memorial Day party. E-commerce & Multichannel Retailing Macy's, Bloomingdales and Saks Fifth Avenue will...
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Netflix Android App, Promotional Email, Smaller Kohl’s Stores

Published on May 16, 2011
Netflix has begun to roll out a Netflix application for the Android platform. The online movie rental retailer is making the free app available for download from Android Market. E-commerce & Multichannel Retailing The top online retailers sent each of their subscribers three promotional emails on average during the week ending May 13, 2011, according to the Retail Email Blog. That’s...
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Mobile Initiatives, Target Canadian DCs, Burlington Coat Hack

Published on May 12, 2011
The average brick-and-mortar retailer will spend $343,000 this year on mobile initiatives, up from $50,000 in 2010, but the spending falls within a broad band, a recent study by Forrester Research found. While virtually all retailers said their goal for mobile devices is to drive sales on their websites, investment levels may not be adequate, with modest sales at best resulting,...
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Build-A-Bear Online Sales, YouTube Movie Rentals, Online Retail Spend

Published on May 11, 2011
Build-A-Bear Workshop's online sales grew 20% in March and April 2011 combined as the retailer experienced a boost in traffic to its website, increased fans on its Facebook page and gained users for its recently released application for iPhone, according to RIS News.The retailer said it would continue to invest in these channels to grow brand awareness and spread product...
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Gtrot Travel Deals, Whole Foods Expansion, Blockbuster Canada Troubles

Published on May 09, 2011
Travel site Gtrot has partnered with Local Offer Network to send its users daily deals for more than 100 destinations in the United States, Canada, Australia and UK, starting five days before their trips, according to the Boston Herald. The offers are aggregated from more than 200 daily deal sites, including Groupon and Living Social. Store Openings & Closings Whole Foods Market...
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Online Coupons, Best Buy Breach, Taco Bell Concerns

Published on May 06, 2011
One-third of US adults obtained online coupons, either for discounts at online stores or for brick and mortar stores, in the past 30 days, according to [pdf] a survey from the Newspaper Association of America. Data from “How America Shops & Spends 2011” also indicates researching or shopping for a product or service led all online shopping-related behaviors with 49%...
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Warner Buys Flixster, Save-A-Lot Openings, Dunkin’ IPO

Published on May 05, 2011
Warner Bros. Home Entertainment Group will acquire movie discovery application company Flixster, which has more than 25 million monthly users, to launch a number of initiatives designed to grow digital content ownership. Under the terms of the deal, Flixster will continue to operate independently and will expand its services beyond movie discovery to enable digital content ownership and...
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Amazon Flash Sales, Forever 21 Holograms, Mobile Dining App

Published on May 04, 2011
Amazon introduced a new members-only flash sale site, Myhabit, yesterday. Myhabit sells high-end apparel at deep discounts for men, women and children. E-commerce & Multichannel Retailing Fashion retailer Forever 21 is using holograms in the place of live models in a series of fashion shows being held this summer and fall. eBay predicted its mobile business will double mobile gross...
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