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Archives » Campaigns of Note
Promotional Email, Sears Spinoff, Skechers Cloud Database
The top online retailers sent each of their subscribers three promotional emails on average during the week ending June 24, 2011, according to the Retail Email Blog.
That’s down 3% week-over-week, down 5% from where it was four weeks ago, and up 13% year-over-year.
E-commerce & Multichannel Retailing
Companies with names like Klout, PeerIndex and Twitter Grader are in the...Continue Reading »
EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
The European Union will soon require all companies doing business in Europe to notify customers "as soon as they become aware" of a data breach, according to StorefrontBacktalk.
Store Operations
Best Buy Co. Inc. is planning to segment off portions of its brick-and-mortar stores in an effort to sublease the units to smaller retailers. Dollar General is optimizing pricing...Continue Reading »
Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
Newegg is launching time-sensitive promotions to consumers via the mobile channel using the Responsys Interact Suite.
Newegg delivers daily mobile “shell-shocker” alerts about specially discounted products that are available until they sell out, enabling consumers to make a purchase quickly.
E-commerce & Multichannel Retailing
Wal-Mart is partnering with game streaming company...Continue Reading »
Staples M-commerce, Wal-Mart Market, Whopper Lust
Staples is launching a new mobile Staples.com website.
The new mobile site features enhanced product ratings and reviews, one click to an optimized ink and toner finder, a Staples retail store locator with automatic GPS, store inventory lookup and enhanced on-site search, including an auto-suggest feature.
Store Openings & Closings
Wal-Mart plans to accelerate the opening of...Continue Reading »
Big Y Groupon Deal, Wal-Mart Mobile Shops, Conborn’s Mobile Apps
Groupon is making its first foray into the grocery industry, partnering with New England supermarket chain Big Y on a test program, according to the Hartford Courant.
The new partnership with Big Y is the first time a multi-store grocery retailer has run a Groupon deal, and Big Y is the only retailer in any industry that has fully integrated Groupon deals into its loyalty card...
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JCPenney YouTube Promo, Local Amazon Deals, eBay Buys Magneto
JCPenney is running a YouTube promotion in conjunction with fashion brand Bisou Bisou and the Fashion Institute of Design and Merchandising, according to Frequency.
Consumers can view the designs of different student designers on JCPenney’s YouTube channel and vote for their favorite, with the winner receiving a $2,000 scholarship.
E-commerce & Multichannel Retailing
Local...Continue Reading »
Tesco Mobile Pilot, Wal-Mart Small Stores, Target Canada Mediation
In what may be a first in retail IT, the UK-based Tesco chain chose the mobile platform it would experiment with based on a determination that it was the least secure, according to StorefrontBacktalk.
Tesco is piloting a Wi-Fi system that will map the closest routes between selected products in stores. Tesco wanted to do extensive beta testing with customers before offering the final...
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Daily Deal Growth, Target Canada Stores, Donut Day
Unique visitors to leading daily deal sites Groupon and LivingSocial.com grew by triple-digit rates between April 2010 and April 2011, according to analysis from Compete.
Groupon still leads the way with nearly 24 million unique visitors for the month, increasing 5.4% month-over-month (MOM) and 655.8% year-over-year (YOY).
International Expansion
Target has revealed the first...Continue Reading »
Best Buy shopkick, Home Depot Multichannel Mktg, Starbucks UK Contactless Payment
Customers using the shopkick shopping app will be rewarded for walking into any of the almost 1,300 Best Buy and Best Buy Mobile stores nationwide.
Best Buy says the rollout will make it the first of shopkick's launch partners and first consumer electronics retailer to provide this mobile shopping experience for consumers through targeted offers and rewards on a national...
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Promotional Email, sneeqpeeq Social App, Safeway Personalized Pricing
The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending May 20, 2011, according to the Retail Email Blog.
That’s up 7% week-over-week, down 4% from where it was four weeks ago, and up 22% year-over-year.
E-commerce & Multichannel Retailing
sneeqpeeq, a social shopping company that brings the in-store shopping experience...Continue Reading »