Archives » Blogs

Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances

Published on June 29, 2011

Macy’s doubled its number of Facebook fans from 900,000 to 1.8 million as the result of its "Million Dollar Makeover" campaign this year, according to executives quoted in the Chicago Sun-Times.

Macy’s dedicated $120 million of its $1 billion marketing outlay in each of the past two years to digital media.

Marketing & Advertising

"American Idol" winner Scotty McCreery's debut...
Continue Reading »

Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban

Published on June 27, 2011

Two Canadian Tire stores in Toronto, as well as a Calloway shopping center in Etobicoke, Canada, have launched the Bee Media personal mobile media service.

Bee Media offers an opt-in service that delivers location-specific, relevant offers and information to its member shoppers on their mobile devices while they are shopping.

M-commerce

Independent RadioShack stores will begin...
Continue Reading »


Promotional Email, Sears Spinoff, Skechers Cloud Database

Published on June 27, 2011

The top online retailers sent each of their subscribers three promotional emails on average during the week ending June 24, 2011, according to the Retail Email Blog.

That’s down 3% week-over-week, down 5% from where it was four weeks ago, and up 13% year-over-year.

E-commerce & Multichannel Retailing

Companies with names like Klout, PeerIndex and Twitter Grader are in the...
Continue Reading »

Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal

Published on June 23, 2011

Newegg is launching time-sensitive promotions to consumers via the mobile channel using the Responsys Interact Suite.

Newegg delivers daily mobile “shell-shocker” alerts about specially discounted products that are available until they sell out, enabling consumers to make a purchase quickly.

E-commerce & Multichannel Retailing

Wal-Mart is partnering with game streaming company...
Continue Reading »

Twitter Product Updates, Wendy’s Sells Arby’s, Williams-Sonoma Global Shipping

Published on June 14, 2011

While those who follow a brand on Twitter and "Like" a brand on Facebook do so to learn about discounts and available free products to a similar degree, Compete analysis shows Twitter followers are much more likely to use the platform for "updates on future products."

Eighty percent of Twitter followers employ the social network for this purpose, compared to 64% of Facebook...
Continue Reading »


JCPenney YouTube Promo, Local Amazon Deals, eBay Buys Magneto

Published on June 07, 2011

JCPenney is running a YouTube promotion in conjunction with fashion brand Bisou Bisou and the Fashion Institute of Design and Merchandising, according to Frequency.

Consumers can view the designs of different student designers on JCPenney’s YouTube channel and vote for their favorite, with the winner receiving a $2,000 scholarship.

E-commerce & Multichannel Retailing

Local...
Continue Reading »
Advertisement

Urban Outfitters Mobile POS, Google NFC Payment, Starbucks Raises Bagged Coffee Cost

Published on May 26, 2011

Urban Outfitters, which has been piloting mobile POS devices in selected stores since late 2010, will roll out the technology across three of its brands this year, according to RIS News.

The technology, developed by Starmount, uses Apple iPod Touch hardware outfitted with a sled containing a magnetic stripe reader and barcode scanner, and includes the full functionality of a...
Continue Reading »


Best Buy shopkick, Home Depot Multichannel Mktg, Starbucks UK Contactless Payment

Published on May 25, 2011

Customers using the shopkick shopping app will be rewarded for walking into any of the almost 1,300 Best Buy and Best Buy Mobile stores nationwide.

Best Buy says the rollout will make it the first of shopkick's launch partners and first consumer electronics retailer to provide this mobile shopping experience for consumers through targeted offers and rewards on a national...
Continue Reading »


Promotional Email, sneeqpeeq Social App, Safeway Personalized Pricing

Published on May 23, 2011

The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending May 20, 2011, according to the Retail Email Blog.

That’s up 7% week-over-week, down 4% from where it was four weeks ago, and up 22% year-over-year.

E-commerce & Multichannel Retailing

sneeqpeeq, a social shopping company that brings the in-store shopping experience...
Continue Reading »

Smartphone Store Locators, Netflix-Miramax Deal, Western Union App

Published on May 17, 2011
Forty-four percent of smartphone users frequently use store locators, according to [sign-in] a new report from the e-tailing group. Data from “The Shopping Mindset of a Mobile Consumer” also shows 40% of smartphone users check for sales and specials. E-commerce & Multichannel Retailing Beginning next month, a range of Miramax films will be available for U.S. Netflix members to...
Continue Reading »