Archives » Alternative Marketing

Daily Deal Growth, Target Canada Stores, Donut Day

Published on May 27, 2011

Unique visitors to leading daily deal sites Groupon and LivingSocial.com grew by triple-digit rates between April 2010 and April 2011, according to analysis from Compete.

Groupon still leads the way with nearly 24 million unique visitors for the month, increasing 5.4% month-over-month (MOM) and 655.8% year-over-year (YOY).

International Expansion

Target has revealed the first...
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Best Buy shopkick, Home Depot Multichannel Mktg, Starbucks UK Contactless Payment

Published on May 25, 2011

Customers using the shopkick shopping app will be rewarded for walking into any of the almost 1,300 Best Buy and Best Buy Mobile stores nationwide.

Best Buy says the rollout will make it the first of shopkick's launch partners and first consumer electronics retailer to provide this mobile shopping experience for consumers through targeted offers and rewards on a national...
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Promotional Email, sneeqpeeq Social App, Safeway Personalized Pricing

Published on May 23, 2011

The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending May 20, 2011, according to the Retail Email Blog.

That’s up 7% week-over-week, down 4% from where it was four weeks ago, and up 22% year-over-year.

E-commerce & Multichannel Retailing

sneeqpeeq, a social shopping company that brings the in-store shopping experience...
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Daily Deal Demographics, ‘New Breed’ E-commerce, JCPenney Opens Big & Tall Store

Published on May 02, 2011
Visitors to Groupon and Living Social are similar in that nearly two-thirds are female and more likely than the average U.S. internet user to be affluent, according to Nielsen Company data. Living Social’s visitors trend slightly more affluent and more educated than Groupon’s, with 46% having a bachelor’s or post-graduate degree, compared to 39% for Groupon (the national average...
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Wal-Mart Buys Kosmix, eBay Trade-In, Wilton QR Code

Published on April 19, 2011
Wal-Mart has signed a definitive agreement to acquire social media tech provider Kosmix. Kosmix has developed a social media technology platform that filters and organizes content in social networks to connect people with real-time information, and also operates TweetBeat, a real-time social media filter for live events, as well as health/medical data site RightHealth. E-commerce &...
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Harvey Norman Holographs, Target Canadian Sales, BJ’s Bidding

Published on April 14, 2011
Australian retailer Harvey Norman has unveiled its first holographic salesperson in stores across the country, according to PC Tech & Authority. Created by New Zealand-based technology firm Spyglass, the salesperson, “V,” is a female hologram that fulfills the role of a living, breathing Harvey Norman staff member. International Expansion Target expects sales from its upcoming...
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Google Mobile Payment, Facebook Investments, P-Fresh Expands

Published on March 28, 2011
Google is teaming up with MasterCard Inc. and Citigroup Inc. to embed technology in Android mobile devices that would allow consumers to make purchases by waving their smartphones in front of a small reader at the checkout counter, according to the Wall Street Journal. Google is reportedly aiming to make mobile payments easier in a bid to boost its advertising business. Business &...
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Williams-Sonoma E-commerce Push, Office Depot Apps, Starbucks WiFi

Published on March 24, 2011
Williams-Sonoma will invest $75 million in e-commerce and the information technology and supply chain solutions to support it in fiscal 2011, with $25 million earmarked specifically for long-term international e-commerce growth, according to RIS News.In large part because of fast online growth, Williams-Sonoma's direct-to-consumer channel already contributes an impressive 41% to the...
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Dunkin’ Donuts Social Game, AT&T Acquires T-Mobile, Netflix Mines Facebook

Published on March 21, 2011
Dunkin’ Donuts recently launched a social media promotion in Boston, MA, in partnership with mobile game platform SCVNGR. Players can score rewards redeemable at TD Garden’s Boston Bruins Pro Shop, like discounted merchandise and free t-shirts, by playing SCVNGR at participating Dunkin’ Donuts locations through March 31, 2011. Mergers & Acquisitions AT&T and Deutsche Telekom AG...
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Wal-Mart In-Store Pickup, Amazon Taxes, Facebook Fans

Published on March 14, 2011
Wal-Mart will introduce a program nationwide called “Pick Up Today” that allows customers to submit orders online and pick up their items a few hours later in their local store, according to the New York Times.In Wal-Mart’s program, which is expected to be nationwide by June 2011, customers can select from among 40,000 items online. E-commerce & Multichannel Retailing Across the...
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