Archives » Affiliate Marketing

‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart

Published on March 17, 2010
PayPal Partners for Chinese E-payment Online payment service PayPal is partnering with Chinese bankcard association China UnionPay (CUP) to provide e-payment capabilities to Chinese consumers. CUP members will be able to start using PayPal in Q3 2010. Source: PayPal Domino’s Offers Social Media Incentive Pizza retailer Domino’s is offering cash back on pizza orders to Facebookers and...
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Zippla Offers Online Promotional Assistance

Published on November 23, 2009
Zippla.com has launched a new third-party online service designed to aid brick-and-mortar retailers in notifying local customers of bargains. Consumers can enter a ZIP code into the Zippla site and receive a list of in-store sales and special offers at store locations of participating retailers.If no participating retailers are in a particular ZIP code, Zippla will recommend 10 nearby...
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Nine West Expands UK, Ireland Biz

Published on June 23, 2009
Vertical specialty apparel retailer Nine West Footwear Corporation will license and distribute its Nine West and Easy Spirit brands in the UK and Ireland via an agreement with luxury footwear retailer Kurt Geiger Ltd.Under the terms of the agreement, Kurt Geiger will offer women's footwear, handbags and small leather goods beginning with the spring 2010 product lines. Kurt Geiger will...
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Apnoti Aids Amazon Bargain Hunters

Published on May 19, 2009
Apnoti, a free online shopping community, is attempting to profit from two retail trends: consumer desires for low prices and the popularity of the Amazon.com e-commerce site. By registering on Apnoti.com, Amazon customers can have most products on the site monitored for price fluctuations. Once a product reaches or falls below a price set by the customer, an email automatically...
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Amazon Launches ‘Author Stores’

Published on January 23, 2009
The Amazon affiliate blog today announced the Amazon Author Stores (beta) to its affiliates, describing the new feature as "new corners of our bookstore" for browsing and shopping books from specific authors.Each Author Store consists of a bibliography and can also include a biography, author photo, and discussion board. Products related to the author will also be featured on the Author...
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Affiliate Marketing Still Cost-Effective, but Budgets Shrinking

Published on September 12, 2008
More retailers than ever see affiliate marketing as an effective sales channel - 46% of them rate it as very cost-effective for driving customer acquisition, up from 44% last year - but reduced budgets are affecting traffic and sales, finds new research.The average proportion of online marketing budget designated to affiliate marketing has dropped from 18% to 14% since 2007, according to...
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Amazon Snaps Up Book-Lover SocNet Shelfari

Published on August 27, 2008
Amazon.com has acquired social library network Shelfari for an undisclosed amount, writes MarketingVOX. Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites.

In addition to...
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Online Sales to Jump 17% in 2008

Published on May 20, 2008
Online sales will increase an impressive 17% in the coming year to hit $204 billion, despite the sluggish economy, outperforming overall retail sales by a large margin, according to the "The State of Retailing Online 2008: Marketing Report," produced by Forrester Research for Shop.org (a division of the NRF). Online merchants are in unique positions to capture the business of all...
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Amazon Battles New York Sales Tax Law

Published on May 08, 2008
Amazon.com is challenging New York state with a lawsuit against April 15 legislation that requires out-of-state online retailers to collect state and local sales taxes, writes MultiChannel Merchant. In 1992, the Supreme Court ruled (Quill Corp. v. North Dakota) that states cannot require out-of-state companies to collect sales taxes unless a company has a physical presence (e.g., a...
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