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Wireless
Target, Best Buy, Get in on the Mobile App Craze
Since the introduction of Apple’s App Store this summer, mobile apps have become a hot item—and some retailers are capitalizing on their popularity to drive sales and increase customer satisfaction.
Target, for example, launched the Target Gift Globe—built by AKQA—to help iPhone-toting shoppers pick gifts for friends and family, writes Internet Retailer.
After opening the app, they select age,...
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Wal-Mart to Sell iPhone—After Christmas
Wal-Mart plans to offer the iPhone 3G in select stores three days after Christmas, according to Boy Genius Report.
An internal document, sent to sales associates to prepare them for Dec. 28, confirmed the rumor.
About 2,500 Wal-Mart locations will carry the iPhone 3G, and 69 Wal-Mart subsidiary Sam’s Club locations will offer the iPhone on the 28th. (Sam’s Club kiosks in the larger stores will...
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Mobile Programs Give Shoppers the 411 on Holiday Deals
Retailers such as Wal-Mart, Amazon, and Sears are trying to lure customers into stores this holiday season by telling them about good deals on gift items - via SMS - writes the Toledo Blade.
Wal-Mart’s “Operations Main Street” system automatically sends notifications about imminent price markdowns and “hot deals” to customers who sign up for the program. It sends out about two or three per week,...
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Amazon Sends Daily Deals via SMS
Amazon customers can now get daily deals sent to their cell phones as a text message, the company announced.
The featured offer on the Gold Box section of Amazon’s website is sent automatically to those who sign up and can be bought immediately by replying to the text alert with “buygb.” Alternatively, consumers can follow a link in the message to Amazon’s mobile website to get more...
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Android Phone Pre-Loaded with Amazon Music Shopping
The much-anticipated “Google phone” - the HTC/T-Mobile G1 smartphone running the open Android platform - will come pre-loaded with an application that lets users search, buy, download, and play music from Amazon’s music store.
Amazon MP3’s library contains about 6 million MP3 songs from the four major music labels and thousands of independent labels. It recently added CreateSpace, a platform for...
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RadioShack Makes Improvements to 4,000 Stores
As the next step in its turnaround effort, RadioShack will upgrade 4,000 stores - some two-thirds of its locations - to make them more organized and easier to navigate, reports Morningstar.
A primary goal is to make it easier for customers to compare products as they browse the store, merchandising chief Peter Whitsett is quoted as saying.
More extensive remodeling, involving changes to color...
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Best Buy and Napster Become One
Best Buy will pay about $121 million to acquire digital music service Napster through a cash purchase of its outstanding shares at $2.65 a share.
The transaction has been unanimously approved by Napster’s board of directors but still must go through customary closing conditions. It is expected to close during the fourth calendar quarter.
Best Buy is looking to boost its street cred in the...
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Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix will deliver coupons via cell phone to Visa and Chase credit and debit card holders who sign up to receive them from their merchants of choice, reports Mobile Marketer.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, and sent to them using Visa’s Mobile Platform. The coupons are redeemable in stores or online.
Among...
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Polo Launches Mobile eCommerce Site
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites, writes MediaBuyerPlanner.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief executive Ralph Lauren (via Reuters). Lauren pointed out that using phones to buy train tickets or products...
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