- Online Retail Satisfaction Index: AMZN, NFLX Soar; Others Sag
- Israeli Gov't Holds First Twitter Press Conference
- 8 in 10 Online Holiday Shoppers Read Web Reviews
- Google Book Search Unearths 'Trove' of Lost Knowledge — Among Other Wraiths in Pandora's Box
- Firefox Share Tops 20% in November
- American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show
- Viacom Apologizes for Ill-timed Print Ads Attacking Time Warner
- Worldwide iPhone WiFi Ad Requests Grow 52%
- Arbitron: PPM Samples Exceed Targets
- ‘AsianWeek’ Shutters Print Edition
- No Viacom Blackout, Media Giant Reaches Deal with Time Warner
- Kia Sponsors ‘Psych,’ Airs Character-Driven Commercial
- Q4 and Holiday Online Retail Sales Decline
- Tostitos Rides Facebook All the Way to Super Bowl
- Time Spent on Some Major Newspaper Sites Slips: Nielsen
- Hulu, Earthcam to Stream Times Square New Year’s Eve
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Viral Marketing
Target, Wal-Mart, Best Buy Have ‘Best’ Holiday Ads; Emotional Ads Resonate
Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy’s, and Kohl’s as favorites, according to a survey conducted for the NRF’s Retail Advertising and Marketing Association by BIGresearch.
Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys “R” Us.
Well-known celebrities, “True Story” campaigns, children’s...
Continue Reading »
SanDisk Uses Social Channels to Push Cyber Monday Sale
Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example.
Instead of advertising with ads and flyers, SanDisk hopes to “reach consumers in an engaging way,” reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman...
Continue Reading »
Top Amazon Reviewers Get the PR Treatment
In a resource-saving public relations move, Amazon.com is using some of its most zealous users to give reporters—and customers—the 411 on the best holiday gifts.
Amazon’s “Holiday Customer Review Team” purports to help consumers make more informed buying decisions by “telling it like it is,” said the company. Users share share top gift picks and give tips on how to cut costs on a dedicated...
Continue Reading »
Word-of-Mouth Biggest Influence on Electronics, Apparel Purchases
Word-of-mouth is still the number-one influencer in consumers’ apparel (34.3%) and electronics (44.4%) purchases, according to a recent BIGresearch survey conducted for the Retail Advertising and Marketing Association, a division of the National Retail Federation.
Product reviews (36.8%) and retail advertising inserts (29.2%) - or circulars - will likely also resonate with consumers in their...
Continue Reading »
Companies Struggling to Attract, Serve Millennial Generation
Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys.
The survey asked C-level and other senior executives from around the world how they are creating a customer experience to attract and...
Continue Reading »