- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
TV Cable
Internet TV Co. Launches Click-Through Trial
Backchannelmedia, an internet-TV tech and service company, is testing a new system that lets television viewers use their remote to “remember” the URL of brands featured on TV, writes Internet Retailer.
When an advertisement - or news content - comes on the screen, a small icon appears that prompts the viewer to users to bookmark the offer or related content and store the link on the company’s...
Continue Reading »
Soup Ad Wars: Campbell vs. Progresso
To compete with General Mills’s Progresso low-calorie soup brand, Campbell is taking a different tack in its latest ad campaign for its Select Harvest line, stressing natural ingredients, no artificial flavors, and no MSG (monosodium glutamate), Brandweek reports.
In 2007, Progresso Light soups were endorsed by Weight Watchers, which catapulted the line to instant success. General Mills...
Continue Reading »
Macy’s Yanks Magazine Ads for First Half ‘09
Macy’s has canceled its magazine advertising spending for the first half of 2009 according to several publishers - though the retailer has declined to confirm the report, AdAge writes (via MediaBuyerPlanner).
http://www.retailerdaily.com/entry/macys-reports-58-sales-decline-lowers-profit-forecastMacy’s same-store sales declined 3.2% in the first 8 months of the year, and it projects that...
Continue Reading »
Wal-Mart Wins Big with National Ad Campaign
Wal-Mart’s big media buys on national radio and targeted cable networks promoting Halloween candy and the exclusive sale of AC/DC’s new album boosted sales considerably, writes Ad Age.
Wal-Mart - with media agency MediaVest - executed a targeted radio campaign across key Clear Channel radio stations, buying commercial time to run immediately after an AC/DC song was played.
During the AC/DC...
Continue Reading »
Shoppers Flock to Goodwill, Salvation Army
Secondhand stores and thrift outlets are thriving in the tough economy, as major charitable resale organizations like Goodwill and The Salvation Army emphasize the pleasure of bargain-hunting alongside altruism, writes The New York Times.
Goodwill Industries of Central Indiana, for example, hired a local ad agency to create a series of upbeat TV spots to reposition Goodwill as a “discount...
Continue Reading »
RadioShack Profits from Digital TV Conversion
The Feb. ‘09 shift to digital television is already beginning to affect consumer electronics retailers’ sales figures: RadioShack posted a 7.7% same-store sales increase in the third quarter (ended Sept. 30) due partly to demand for digital converter boxes, Reuters reports.
In addition to increased converter box sales, those of AT&T post-paid wireless upgrade activations, GPS devices, prepaid...
Continue Reading »
Kmart Ads Tout Value, New ‘Layaway’ Option
To differentiate itself from other mass-discount retailers, K-Mart is heavily advertising its exclusive branded merchandise and “layaway” service for the holiday season, Brandweek reports.
The ads feature Mr. Blue Light, Kmart’s animated light bulb, and tout the value of shopping at Kmart, especially during a recession-clouded holiday season. They target moms in the their mid 20s and older, with...
Continue Reading »
Gap Nixes TV, More into Integrated Marketing Campaigns
Gap is ditching its TV ad campaign for the upcoming holiday season and shifting instead to “a mix of traditional and nontraditional” marketing strategies, the company told investors.
An example of the mix is Gap’s new “Vote For…” campaign, which blends physical products like customizable T-shirts and buttons with online features such as webisodes and Facebook Flair. The campaign was designed to...
Continue Reading »
Product Placements Down 15% in First Half
Product placements for the first half of 2008 fell almost 15% on primetime programming for the 11 measured networks - broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, and TLC) - The Nielsen Company reports.
Broadcast television placements increased almost 12%, while placements on cable television declined 20%.
There were 204,919 brand occurrences on cable and...
Continue Reading »
Wal-Mart Ad Campaign Coincides with Nat’l Conventions
Wal-Mart’s new series of TV ads that highlight the company’s “cost-saving opportunities” will be broadcast via cable networks and CNN, MSNBC, and Fox News during the Democratic and Republican national conventions.
The 15-second spots will paint Wal-Mart as a “consumer advocate,” highlighting its $4 Prescription Program and the convenience of one-stop shopping, which allows customers to save...
Continue Reading »