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‘Google Holiday Shopping’ Leverages Top Product Searches

Published on December 04, 2008 at 13:00:45 EST

Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories, MarketingVOX writes.

“To find the season’s most wanted gifts, Santa’s elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for,” the site reads. Categories include Video Games & Toys, Cold Weather and Specialty...
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Web Retailers Engage in Price Wars

Published on November 21, 2008 at 14:12:07 EST

Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune.

The price-cutting and discounting is so aggressive that in some cases it may threaten more than just profit margins: Online retailers forced to sell...
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Online Bargain Hunters Get Social

Published on November 13, 2008 at 07:19:15 EST

Though email from retailers is still the best way for consumers to learn about discounts and deals online, nearly 30% of shoppers now say they look to links forwarded from friends, peer comments and social sites for the best bargains, according to a survey from Guidance, in association with Synovate, writes MarketingCharts.

When asked what they thought was the best way to find out about bargains...
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Retail Drives Online Ad Spend in First Half

Published on October 09, 2008 at 12:00:45 EST

Retail advertisers accounted for the plurality of internet ad spending in the first half of 2008, as they had in the year-earlier period, according to newly released data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCooper (PwC).

Retail accounted for 21% of internet advertising revenues, $2.4 billion, in the first half; that’s down from the 24% ($2.4 billion) reported in...
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