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‘The Daily Wrap:’ Starbucks, Wal-Mart, Subway
Starbucks Pilots Trenta
Coffee retailer Starbucks is piloting a new, larger beverage size called “trenta” in Phoenix, AZ and Tampa, FL stores. At 31 ounces, trenta is seven ounces larger than the venti, Starbucks’ current largest beverage size. Source: NowPublic
Wal-Mart to Sell 3-D TVs
Discount retailer Wal-Mart plans to sell 3-D TVs in some stores during the 2010 holiday shopping...
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JCPenney Enlists Country Stars for Branding Help
Department store retailer JC Penney Co., Inc. is partnering with country group Rascal Flatts in an integrated campaign that will tie its American Living home products brand to Rascal Flatts’ upcoming summer tour.
The partnership includes TV commercials, as well as new Rascal Flatts song, “American Living.” The group will also wear customized American Living apparel while performing and...
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Target Exclusively Sells New Prince Music
Discount retailer Target Corporation is exclusively selling the new 3-CD album set from classic R&B artist Prince. As reported by Entertainment Weekly, Target is the only source for the new music, being sold at $11.98 for the combined set.
The album set includes two new CDs from Prince, “LotsuFlow3r” and “Mplsound,” and one Prince-produced CD, “Elixer,” from new singer Bria Volante. With this...
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Papa John’s Runs Facebook Promotion
Pizza retailer Papa John’s International, Inc. is expanding its use of the social networking site Facebook as a promotional platform. Papa John’s is running a Facebook-based promotional campaign tied in to the upcoming NCAA men’s basketball tournament.
The campaign offers anyone who signs up as a Facebook fan [registration required] of Papa John’s between March 16 and 24 a chance to win...
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Fergie Marches Into Retail with Shoe Lines
Following in the footsteps of contemporary pop stars such as Britney Spears and Avril Lavigne, popular singer Fergie is launching two exclusive lines of footwear with Brown Shoe Company.
According to Brown Shoe Company, the shoe lines, Fergie and Fergalicious by Fergie, are offered at different price points and will be available at different retailers. The Fergie line will be priced from $69 -...
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Kohl’s and Candie’s Partner with Britney Spears
Kohl’s Department Stores and junior apparel brand Candie’s, a Kohl’s exclusive product, have entered a multi-platform marketing relationship with pop star Britney Spears.
Spears will appear in the “Candie’s Only at Kohl’s” 2009 print, television, in-store and online marketing and advertising campaigns. Candie’s and Kohl’s also will be heavily integrated into all of Spears’...
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Mars North America Extends NASCAR Partnership
Mars North America will extend its contract as official NASCAR partner in a multiyear sponsorship commitment designating four Mars products as official NASCAR brands:
M&M’s as Official Chocolate of NASCAR Snickers as Official Chocolate Bar of NASCAR Combos as Official Cheese-Filled Snack of NASCAR Pedigree as Official Pet Food of NASCARThe multi-year partnership aligns Mars with its existing...
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Kmart Harnesses Power of Influential Bloggers
Kmart kick-started a social-networking campaign by giving six well-known bloggers $500 gift certificates to go on a shopping spree in a Kmart store—and then share their experience with their readers.
The bloggers could write anything at all, positive or negative, and all of them clearly disclosed the arrangement in their posts, writes MediaPost.
The purpose was to get people talking about...
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Coca-Cola and Adidas the Beijing 2008 Sponsorship Winners
The Beijing 2008 Olympic Games have been heralded as a resounding success for China, the organizers and athletes - but what of the 12 brands that were the official Global Partners of the Beijing 2008, spending a total of $866 million on their sponsorship?
Overall, the 12 official “Global Partners” increased awareness of their brands among Chinese consumers an average 7%, according to research...
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MySpace Music Backed by Consumer Brands
It seems a lifetime ago that MySpace announced the impending debut of MySpace Music - but it was actually only April, writes MarketingVOX.
The social network is now ready to launch the music site - which could debut in mere days, Ars Technica reports.
The site has targeted independent bands since inception, but larger stakes are riding MySpace Music, a joint venture between MySpace, Sony BMG,...
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