- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
Sponsorships
Coca-Cola and Adidas the Beijing 2008 Sponsorship Winners
The Beijing 2008 Olympic Games have been heralded as a resounding success for China, the organizers and athletes - but what of the 12 brands that were the official Global Partners of the Beijing 2008, spending a total of $866 million on their sponsorship?
Overall, the 12 official “Global Partners” increased awareness of their brands among Chinese consumers an average 7%, according to research...
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MySpace Music Backed by Consumer Brands
It seems a lifetime ago that MySpace announced the impending debut of MySpace Music - but it was actually only April, writes MarketingVOX.
The social network is now ready to launch the music site - which could debut in mere days, Ars Technica reports.
The site has targeted independent bands since inception, but larger stakes are riding MySpace Music, a joint venture between MySpace, Sony BMG,...
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TV Shopping Goes Beyond QVC
Bringing together two favorite American pastimes - shopping and television - TiVo is offering a new feature that will let viewers buy the products they see on commercials and talk shows, writes The New York Times.
Timothy Hanlon, SVP for the media futures division of the Publicis Groupe, called TiVo’s purchase feature “a harbinger of what television ultimately should become.”
TiVo-video...
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