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Tools & Software

Customer Reviews Are Here to Stay

Published on January 05, 2009 at 11:04:23 EST

As online shoppers continue to turn to one another for advice on what to buy, businesses are finding out the benefits of incorporating customer reviews on their sites, writes the Seattle Post-Intelligencer.

“It is as if all online shoppers have an instant community of friends, recommending the good and warning about the bad,” observed Michal Ann Strahilevitz, marketing professor at San...
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‘Wal-Mart’s Worst Nightmare’

Published on January 02, 2009 at 14:54:52 EST

British megaretailer Tesco is challenging Wal-Mart, the world’s largest retailer, on its home turf, the US—though Wal-Mart is fighting back using Tesco’s own tactics, writes BusinessWeek.

Wal-Mart countered Tesco’s Nov. 2007 launch of Fresh & Easy—a chain of 10,000 sq. ft. convenience stores in California, Nevada, and Arizona—with its own similar-format Marketside, in Arizona.

Still, “Tesco is...
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Coupons.com Launches Facebook Coupons

Published on December 18, 2008 at 13:59:47 EST

Facebook users looking for ways to cut costs on groceries, toys, and other household items by using coupons can now do so with a printable couponing application from Coupons.com, the company announced.

The application, ”Coupons.com for Facebook,” enables users to print and share coupons with friends, directly from their Facebook profile page. It was developed by Context Optional.

Each week,...
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X-Ray ‘Guns’ Detect Lead in Toys

Published on December 18, 2008 at 11:13:32 EST

“Guerrilla” toy testers have used technology like X-ray guns to take to stores looking for toys containing unsafe levels of lead and other chemicals, the Wall Street Journal reports.

The Center for Environmental Health (CEH), a consumer advocacy group in Oakland, CA, for instance, zapped frog-charm jewelry sold at Wal-Mart and found that it contained levels of lead higher than allowed by...
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Tesco Tool Eco-Screens In-Store Materials

Published on December 18, 2008 at 11:04:46 EST

UK retail giant Tesco has developed software that gives the company and its suppliers an unbiased assessment of the materials and products used in stores, writes Retail Week (via Environmental Leader).

To use the “Environmental Design Tool,” employees enter the weight of the materials that make up a particular product. The software then considers factors such as carbon footprint, recycled...
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Target, Best Buy, Get in on the Mobile App Craze

Published on December 12, 2008 at 12:38:04 EST

Since the introduction of Apple’s App Store this summer, mobile apps have become a hot item—and some retailers are capitalizing on their popularity to drive sales and increase customer satisfaction.

Target, for example, launched the Target Gift Globe—built by AKQA—to help iPhone-toting shoppers pick gifts for friends and family, writes Internet Retailer.

After opening the app, they select age,...
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Fraudsters Filch $4B Online; Record Fraud Losses for US E-commerce

Published on December 11, 2008 at 09:08:58 EST

Merchants expect to lose a record $4 billion to online fraud in 2008 and say they think the fraud loss rate will hold constant at 1.4% of revenue (same as 2007 and 2006), according to the tenth annual CyberSource Corporation survey of e-commerce fraud, released Wednesday.

Continuing growth in e-commerce sales mean, however, that dollar losses to fraud are still growing.

Among the key takeaways...
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Tool Helps Retailers Find New Keywords

Published on December 08, 2008 at 15:16:46 EST

Google’s Search-based Keyword Tool—a way for online retailers to identify relevant, frequently searched-for terms outside of Google’s paid AdWords program—is now in beta.

The tool scans pages for words that match up with terms that have been searched for in the past year on all of Google’s search properties (e.g., Google.com, Google.co.uk), writes Internet Retailer.

Retailers can compare the...
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Retail Sales Marred by Web-Performance Issues, Browser Wars

Published on December 04, 2008 at 13:04:55 EST

With the market and retailers nervous about sales and shoppers scouring the web for bargains, it’s no time for website outages or slowdowns—but many of the largest brands disappointed potential shoppers on Cyber Monday.

The websites of Dell, Victoria’s Secret and Williams-Sonoma, among others, had performance issues during the morning of Cyber Monday, causing them to lose sales opportunities and...
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Class Project Turns into E-Retail Site

Published on December 03, 2008 at 14:13:13 EST

A business plan that arose from a Northern Illinois University class is being used to sell liquidated merchandise on a deal-of-the-day website that sells items 40-80% cheaper than the big retail chains, writes Internet Retailer.

UWantSavings.com is “shamelessly modeled” after Woot.com, which offers one deal per day. Today, for example, visitors to the site can purchase a Lyon by Washburn...
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