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Seniors

More Online Shoppers Soon to Pass on Plastic

Published on December 10, 2008 at 13:32:32 EST

Traditional credit cards, though not becoming obsolete, are expected to get some competition from other payment methods among online consumers, according to a five-year projection by Javelin Strategy & Research (via Internet Retailer).

Online transactions will still be dominated by credit cards in 2013 (comprising 40% of a forecast $268 billion), but other forms of payment will have higher...
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Discovery, Differentiation, Discounts Drive Online and Offline Holiday Shoppers to Search

Published on November 28, 2008 at 12:17:27 EST

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past—thus increasing the importance of search marketing for retailers, according to Performics.

The firm analyzed its annual Cyber Mondays data, which have shown a weekly online sales spike on...
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Black Friday vs. Cyber Monday: Shoppers Searching for Best Holiday Deals

Published on November 25, 2008 at 13:01:10 EST

Cyber Monday seems to be gaining steam, with 26% of respondents intending to shop on the Monday after Thanksgiving, up from 20% saying so in 2007, according to a Maritz Poll.

However, 41% of respondents say they will shop on Black Friday, the day after Thanksgiving, slightly more than the 37% who said so in 2007, Maritz found.

Gen Y* (53%) and Gen X (46%) are more likely to shop Black Friday...
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The Young Spend More on Electronics; More Likely to Use SocNets, Blogs

Published on October 28, 2008 at 08:41:51 EST

Young adults are significantly more likely to spend more on consumer electronics products than others - and even more likely to take part in social networks or blogging, according to a survey from Accenture, MarketingCharts reports.

The purpose of the survey, which divided the more than 5,000 adult respondents into three age groups (18-34, 35-54, and 55+), was to identify and quantify spending...
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Top Travel Frustrations: Cost of Gas and Airline/Cruise/Train Tickets

Published on October 06, 2008 at 14:55:24 EST

Americans’ travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is “the cost of gas,” cited by 86% of those surveyed.

Next on the list are “the cost of airline, cruise or train tickets” (55%), “airline/airport service” (49%) and “the cost of lodging and/or...
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62 Million Consumers Begin Holiday Shopping before Black Friday

Published on October 02, 2008 at 11:28:27 EST

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI).

Just under 36% of holiday shoppers say they begin shopping between Thanksgiving and December 15, and close to 26% say they start their shopping between December 16 and 23, MRI’s 2008 Omnibus...
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Flat-Rate Generic Drug Programs Make Customers Happy

Published on September 26, 2008 at 15:18:21 EST

Pharmacy customers that participate in flat-rate generic prescription drug pricing programs have higher levels of customer satisfaction than those who do not, according to a J.D. Power & Associates study.

Brick-and-Mortar Pharmacies

To calculate the satisfaction index, the firm used the following factors: non-pharmacist staff; store convenience; medication availability and information; layout...
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Older Demographics Biggest Users of Green Products

Published on September 05, 2008 at 10:39:21 EST

Bucking the perception that environmentalism is a youth movement, a new survey finds that male and female consumers over age 55 are the most prolific users of green products in the United States.

Groups age 55+ reported above average usage of environmentally friendly home goods, according to a survey from ICOM Information & Communications.

Leading the way is the 55-59-year-old female...
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Boomer Demographics: Five Things Retailers Must Know

Published on June 10, 2008 at 16:38:00 EST

Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have important implications for retailers, STORES writes - via MarketingCharts.

As a cohort, the 78 million Americans born between 1946 and 1964 spend an estimated $2.3 trillion each year on consumer...
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