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Younger Shoppers Buy More, Less Often

Younger shoppers are likely to purchase more items in fewer, larger trips, according to research from The Nielsen Company.

Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising retail marketing strategies specific to each major generation of the US population. Hale defines the US as currently consisting of four significant generational categories...
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Facebook, Twitter Grow More than 100%

The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review.

Facebook surged to the number one position among social networks for the first time in May 2009 and continued its strong growth trajectory throughout the year, finishing with 112 million visitors in December 2009, up 105% from about 55 million visitors...
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