- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
Search Engine Optimization
Retailers Rank Low in Natural Search
Retail websites are not showing up near the top of natural search results even though they often bid heavily on the same terms in paid search, according to a study by Conductor Inc.
The study, carried out in conjunction with online ad research firm SpyFu, determined 10 keywords that each company in the Fortune 500 bid on frequently for paid search placement, then examined where the company...
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Study: Non-Branded Web Searches Less Likely to Convert
If a consumer conducts an internet search for a non-branded terms - a general word to describe a product or product category - a purchase is unlikely to result during that online session, according to a Compete study commissioned by Google.
In fact, just 30% of purchases originating from non-branded searches resulted in a purchase within the same session, writes Internet Retailer.
Most of the...
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August Website Traffic: Home Depot Up, Dell Down
The number of unique visitors to The Home Depot’s website in August increased 24% from Aug. ‘07, but traffic to Dell fell 12% in the same period, according to Nielsen Online data published by Internet Retailer.
Online DVD service Netflix’s unique-visitor numbers increase 19%, and traffic to the websites of consumer electronics retailers Circuit City and Best Buy also went up, 17% and 15%,...
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‘EBay’ and ‘Webkinz’ Top Most-Searched Lists
Nearly 17 million searches were conducted for the term “ebay” in August, according to data from 58 representative search engines tracked by Nielsen Online, writes Internet Retailer.
Discount retailers “walmart” and “target” trailed, with about 4.5 million and 2.9 million searches, respectively.
Top 10 Retailer Searches
1. ebay, 16,917,000
2. walmart, 4,487,000
3. target, 2,855,000
4. home...
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Microsoft Buys European Comparison Shopping Site
To make its Live Search better for consumers seeking deals on retail items, Microsoft will integrate the offerings on Ciao, a European comparison-shopping site, via acquisition of Ciao’s owner, Greenfield Online, reports Internet Retailer.
The purchase price was set at $486 million in cash, or $17.50 per share.
Ciao, a US version of which was launched earlier this year, offers consumer reviews...
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Mobile Searches Show Strong Demand for Pizza
Pizza grabbed four of 10 spots in a recent list of mobile-directory restaurant searches in US metropolitan areas, according to V-Enable, as reported by TechCrunch. Pizza Hut, Domino’s, Papa John’s and Little Caesar’s all made the top six. (Via MarketingCharts)
Results of the study suggest directory-search trends point to evidence of the lagging economy. Sit-down, full-service restaurants such as...
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Luxury Goods Retailers Not So Great at Online Community Building
Luxury goods retailers may be good at SEO and wide online product selection, but they aren’t so hot at building online communities, according to a new survey from the Luxury Institute, writes Internet Retailer.
Highlights from the 2008 survey of 175 luxury executives:
- Luxury retailers have a high level of product availability - The majority (52%) say they make most or all of their offerings...
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