- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Search Engine Marketing
Tool Helps Retailers Find New Keywords
Google’s Search-based Keyword Tool—a way for online retailers to identify relevant, frequently searched-for terms outside of Google’s paid AdWords program—is now in beta.
The tool scans pages for words that match up with terms that have been searched for in the past year on all of Google’s search properties (e.g., Google.com, Google.co.uk), writes Internet Retailer.
Retailers can compare the...
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‘Google Holiday Shopping’ Leverages Top Product Searches
Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories, MarketingVOX writes.
“To find the season’s most wanted gifts, Santa’s elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for,” the site reads. Categories include Video Games & Toys, Cold Weather and Specialty...
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Discovery, Differentiation, Discounts Drive Online and Offline Holiday Shoppers to Search
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past—thus increasing the importance of search marketing for retailers, according to Performics.
The firm analyzed its annual Cyber Mondays data, which have shown a weekly online sales spike on...
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Web Retailers Engage in Price Wars
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune.
The price-cutting and discounting is so aggressive that in some cases it may threaten more than just profit margins: Online retailers forced to sell...
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Michelle Obama (Accidentally) Boosts J. Crew’s Marketing
J.Crew quickly capitalized on an unplanned plug on national TV for its apparel by soon-to-be First Lady Michelle Obama - and other brands also hopped on the bandwagon, writes The New York Times.
Dressed head to toe in a yellow and brown ensemble from J. Crew, Obama appeared on “The Tonight Show With Jay Leno” on Oct. 27.
The origin of her wardrobe was brought to light by a question from Leno...
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Retailers Rank Low in Natural Search
Retail websites are not showing up near the top of natural search results even though they often bid heavily on the same terms in paid search, according to a study by Conductor Inc.
The study, carried out in conjunction with online ad research firm SpyFu, determined 10 keywords that each company in the Fortune 500 bid on frequently for paid search placement, then examined where the company...
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Blog Influence on Consumer Purchases Surpasses Social Networks’
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study.
“Harnessing the Power of Blogs,” a research study of more than 2,000 online consumers in the US, was conducted by
Study: Non-Branded Web Searches Less Likely to Convert
If a consumer conducts an internet search for a non-branded terms - a general word to describe a product or product category - a purchase is unlikely to result during that online session, according to a Compete study commissioned by Google.
In fact, just 30% of purchases originating from non-branded searches resulted in a purchase within the same session, writes Internet Retailer.
Most of the...
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August Website Traffic: Home Depot Up, Dell Down
The number of unique visitors to The Home Depot’s website in August increased 24% from Aug. ‘07, but traffic to Dell fell 12% in the same period, according to Nielsen Online data published by Internet Retailer.
Online DVD service Netflix’s unique-visitor numbers increase 19%, and traffic to the websites of consumer electronics retailers Circuit City and Best Buy also went up, 17% and 15%,...
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Retail Drives Online Ad Spend in First Half
Retail advertisers accounted for the plurality of internet ad spending in the first half of 2008, as they had in the year-earlier period, according to newly released data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCooper (PwC).
Retail accounted for 21% of internet advertising revenues, $2.4 billion, in the first half; that’s down from the 24% ($2.4 billion) reported in...Continue Reading »