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Rich Media

Shopping Website Mashes QVC with MTV

Published on November 13, 2008 at 07:49:12 EST

Last year, with an infusion of $20 million in seed money, Publicis Groupe, Droga5, and Digitas launched Honeyshed, a quirky online outlet for branded entertainment, MarketingVOX reports.

“Based on the idea that people love brands and don’t mind being sold to if it’s completely transparent,” HoneyShed produced its own content, using professional models to demonstrate products in a series of...
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Top Apparel Online Advertisers Led by American Apparel

Published on August 04, 2008 at 20:31:49 EST

American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad Metrix service.

See table: Top 15 Retail Apparel Advertisers by Total Display Views - April ‘08.

American Apparel delivered 483 million display ad views in April, reaching 49...
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$7 Million in Funding Goes to Shopflick

Published on July 17, 2008 at 18:23:16 EST

A video shopping website that allows e-retailers to create online shops with informational videos about their products received $7 million from investment firms Panorama Capital and Venrock, reports Internet Retailer.

Shopflick was created as a way for independent emerging designers, boutiques, artists and manufacturers to share the stories behind their products - i.e., how they were made and...
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