- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
PR
Michelle Obama (Accidentally) Boosts J. Crew’s Marketing
J.Crew quickly capitalized on an unplanned plug on national TV for its apparel by soon-to-be First Lady Michelle Obama - and other brands also hopped on the bandwagon, writes The New York Times.
Dressed head to toe in a yellow and brown ensemble from J. Crew, Obama appeared on “The Tonight Show With Jay Leno” on Oct. 27.
The origin of her wardrobe was brought to light by a question from Leno...
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Organization Plugs Lower Manhattan as Shoppers’ Paradise
Since 2002, nearly 100 new stores and restaurants have opened up in Lower Manhattan - and the New York Downtown Alliance is doing their best to promote the area as a premier destination for holiday shopping.
The organization - along with Farago Design of New York - is spreading the theme of “Downtown for the Holiday” via billboards, email newsletters, promotional mailers (pdf), and devoted Continue Reading »
The ‘Recessionista’ Is Born
While some may be projecting doom and gloom about the current economic situation, the fashion world has coined terms like “recession chic” and “recessionista” to assure consumers they can stay stylish even during a recession.
Among the many places the word has been cataloged on the web are the Double-Tongued Dictionary, Wordspy, and Wiktionary.
This summer on Style.com Derek Blasberg gave the...
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Technology & Telecom, Retail Score High in Corporate Media Reputation
Technology and telecommunications companies and several major retailers performed well in the 2008 Q2 Cision Index, a quarterly assessment of how news coverage reflects and helps shape the corporate reputation of the 100 largest US companies, reports MarketingCharts.
See table of top 20 companies.
Led by Microsoft and Apple Computer, other tech-related companies in Cision’s top 10 are...
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Target Points to ‘Pay Less’ Portion of Slogan
In a market where consumers would rather “pay less” than “expect more,” Target is trying to lure customers by putting the focus on the second half of its slogan, Reuters reports.
Target’s previous marketing efforts to position itself as trendier and more innovative than other discounters like Wal-Mart may have cemented in the public’s mind that it cannot offer the same bottom-barrel prices as...
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Olympics May Offset Softness in US Market for Some Retailers
The 2008 Summer Olympics will kick off on August 8 in Beijing - and those in the retail world are crossing their fingers that it will provide a much-needed boost to business, Forbes.com writes.
Nike Inc. debuted its Olympics 2008 line in April, creating products for every sport at the games, from BMX racing to equestrian jumping. The company will advertise during the games and provide branded...
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