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How Retailers Should Appeal to Men
Retailers targeting a male audience need to understand the critical differences between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, men consummate and women cycle.
Male Consumers Seek Powerful ImageMen and women are different biologically, psychologically and socially. Deutsch advises that men live in the “now.” They are concrete thinkers that like...
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LA Mall Display Turns Shoppers into Na’vi Avatars
In advance of the April 22, 2010 release of “Avatar” on DVD and Blu-ray, The Grove shopping mall in Los Angeles, CA has unveiled an interactive exhibit which turns passers-by into blue-skinned Na’vi from the film.
Facial recognition software captures people’s images and transforms them into Na’vi as they watch. The free-standing structure is comprised of multiple digital screens and...
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Chinese Market Ages
Although China’s market potential is unmatched, the aging of its population presents retailing challenges, according to The Nielsen Company.
Population Growth Slows, Will ShrinkGreater China today accounts for nearly one in five persons living on the face of Earth, almost 1.4 billion people. Shanghai alone has more than 17 million people, more than live in the US cities of New York, Los...
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Opt-out Confirmations Provide Opportunity
Online retailers are slowly realizing the information-gathering potential of email opt-out confirmations, according to a new report from Responsys
Many Retailers Leave Opt-out Opportunity BehindAlthough opt-out confirmations offer retailers the opportunity to leave customers with a good impression, save a subscription and/or gather valuable data on why customers are leaving, many retailers...
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Wal-Mart Incurs ‘Black Friday’ OSHA Citation
Wal-Mart, which recently avoided facing any potential criminal charges stemming from the death of a 34-year-old employee killed during a Black Friday stampede at a store in the Long Island area of New York state in 2008, received a citation from OSHA (Occupation Safety and Health Administration) regarding the incident.
OSHA cited Wal-Mart for inadequate crowd management. An OSHA inspection...
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Domino’s Wins Battle in Pizza Promotional War
Pizza retailer Domino’s Pizza ranked number one in customer satisfaction among both limited service restaurant chains and pizza retailers in the annual University of Michigan ACSI (American Customer Satisfaction Index). Along with number three finisher Papa John’s and number four finisher Pizza Hut, Domino’s has been involved in a recent flurry of promotional activity in the pizza sector,...
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Pizza Hut Tweets Image
Pizza retailer Pizza Hut is leveraging the popularity of the Twitter social networking site with a new promotional campaign. Pizza Hut is seeking a “twintern” to manage its Twitter page.
The Pizza Hut twintern will manage Pizza Hut’s Twitter page [registration req’d], as well as other social media and PR activities. Enrolled college students can submit applications online and the chosen...
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Defamation Incidents Show Brands Power of Social Media
This week several instances of brand word-of-mouth gone wrong may cause marketers to fear the viral effect of social media tools like YouTube and Twitter.
On Wednesday, the most recent video in a series from two Domino’s employees was reportedly viewed more than a million times, up from a mere 20,000 the day before. But the video was not a planned marketing release from the company, and did not...
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Kohl’s and Candie’s Partner with Britney Spears
Kohl’s Department Stores and junior apparel brand Candie’s, a Kohl’s exclusive product, have entered a multi-platform marketing relationship with pop star Britney Spears.
Spears will appear in the “Candie’s Only at Kohl’s” 2009 print, television, in-store and online marketing and advertising campaigns. Candie’s and Kohl’s also will be heavily integrated into all of Spears’...
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Customer Reviews Are Here to Stay
As online shoppers continue to turn to one another for advice on what to buy, businesses are finding out the benefits of incorporating customer reviews on their sites, writes the Seattle Post-Intelligencer.
“It is as if all online shoppers have an instant community of friends, recommending the good and warning about the bad,” observed Michal Ann Strahilevitz, marketing professor at San...
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