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Social Media Aids Customer Acquisition

Social media networks are successful tools for acquiring customers, according to [pdf] the “State of Inbound Marketing Report” from internet marketing firm Hubspot.

Major Social Media Channels Provide Leads to 4 in 10 Companies

More than four in 10 companies overall have acquired a customer from four major social media channels. Forty-one percent of companies have...
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Starbucks Names Direct Marketing Agency, Recruits Franchisees for Seattle’s Best

Starbucks has added an ad agency to focus on direct marketing and customer relationship management duties on its loyalty cards, MediaBuyerPlanner reports.

Draftfcb participated in a review last year for another area of the Starbucks account. It lost the review, but in its pitch it had included direct marketing ideas, which the coffee retailer has now picked up, writes Brandweek.

Starbucks is...
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RadioShack Launches Creative-Agency Search

RadioShack Corporation has begun a review of advertising agencies for the creative portion of its business, the company announced, saying it seeks to identify candidate agencies capable of delivering creative truly breakthrough concepts both in retail and consumer electronics.

RadioShack reported advertising expenses of approximately $220 million for the fiscal year ended December 31,...
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