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Google Throws Retail Inventory into the Local Mix

Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock. Only a handful of stores are participating; Best Buy, Sears, Williams-Sonoma and Pottery Barn among others, but even this limited number adds a new twist to the local search and ad markets.

Essentially users type in the name of a product and the app pulls up...
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‘The Daily Wrap:’ Toys R Us, Wal-Mart, Wegmans

Toys R Us Expands In-store Layaway
Toy retailer Toys R Us will expand its in-store layaway program due to customer demand. Toys R Us, which initially launched a layaway program in fall 2009 for the holiday season, will extend the duration and scope of in-store layaway to cover products for the upcoming summer months. Source: Toys R Us Inc.

Wal-Mart Names New Regional Latin America CEO
Discount...
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The North Face Sends Texts to Users Near Stores

Vertical outdoor retailer The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear. The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New...
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Best Buy Mobilizes Marketing

Consumer electronics retailer Best Buy Co., Inc. is aggressively expanding its mobile marketing efforts. According to Mobile Commerce Daily, Best Buy is using a variety of tools and approaches to reach customers via mobile device.

Best Buy Employs Mobile Site, Apps

Best Buy is employing a mobile website, SMS texting, banner ads, and mobile applications to reach out to mobile consumers. During...
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Hollister Lets Customers Holster M-commerce

Specialty youth apparel retailer Hollister Co., a division of Abercrombie & Fitch, is making a new mobile commerce site available on web-enabled smartphones. According to Mobile Commerce Daily, Hollister is using m-commerce as a means of better connecting with its young customer base.

Partnering with m-commerce technology vendor Digby, Hollister is offering its customers mobile online features...
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JCPenney Pilots Next Step in Mobile Coupons

Department store retailer JCPenney is piloting a new mobile coupon program at select stores in the Houston, Texas area that allows customers to download and carry coupons on their mobile phones that can be scanned directly from the phone’s display screen at the register.  New imaging scanners capable of reading these 2-D barcode coupons have been deployed at point-of-sale registers in 16...
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Best Buy Looks into Inner City

Consumer electronics retailer Best Buy Co., which has unveiled a variety of new business strategies in recent months, is continuing that trend with a new emphasis on the inner-city market. According to the Minneapolis Star Tribune, Best Buy is pursuing urban customers with new store openings, targeted product assortments, and a marketing partnership with legendary NBA star Earvin (Magic)...
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Best Buy Tweets its Way to Better Service

Consumer electronics retailer Best Buy Co. plans to use the Twitter social networking site to enhance customer service levels. According to TransWorldNews, on July 19, 2009, Best Buy will begin looking for and answering consumer Twitter posts, called “tweets,” expressing a need for information about electronic goods.

More than 500 Best Buy employees will reportedly participate in the new...
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Nestle Pulls in Customers via Twitter

Packaged food company Nestle is taking the next step in its use of interactive social networking tools for advertising. According to Marketing Vox, Nestle is allowing customers to make Twitter postings, called “tweets,” via a new online ad for its Juicy Juice packaged children’s beverage product.

Nestle’s ad, which will be tested for a month on parent-oriented web sites such as Continue Reading »

Borders Geeks Out

Troubled book retailer Borders Group, Inc. is looking to make personal connections with science fiction fans and young adults online. Borders’ new science fiction blog, Babel Clash, is it newest effort at reaching potential customers in a more direct manner.

Babel Clash is moderated by Borders’ science fiction buyer and features appearances by authors and other guest contributors who engage...
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