- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Personalization
Virtual World May Save Build-A-Bear
Build-A-Bear, the 11-year-old company where customers create customized stuffed toys, reported a $2-million net loss on its Q3 earnings call yesterday, writes MarketingVOX.
$1.7 million of the loss was attributed to the shutdown of its closing down its Friends 2B doll business. The company is now focusing on expanding its core operations: Build-A-Bear retail stores, the website and virtual world...
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DMAchoice Give Choice to Consumers, Helps Marketers Target Them
The Direct Marketing Association (DMA) announced the launch of newly expanded consumer-choice portal site, DMAchoice.org, which allows consumers to choose what commercial communications they receive in their mail and email boxes.
Using a web-based account, consumers can opt out of mailings that they would prefer not to receive, but can also opt in to get commercial mail they do not currently...
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TurnTo Widget Socializes Online Shopping
A big part of the online shopping experience is reading product reviews from anonymous customers - but one media company is attempting to make those reviews a little more personal, writes Internet Retailer.
TurnTo Networks has introduced the beta version of a social-shopping network that gives potential customers access to recommendations and feedback from friends rather than strangers.
The...
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What a Consumer Wants: Personalized Online Experience
Consumers both want and expect online merchants to provide personalized experiences and product recommendations based on shopping behavior, according to a MyBuys/e-tailing group survey of 1,345 online consumers. (Download study.)
Among the highlights:
Three out of four consumers are willing to provide some meaningful amount of personal information in exchange for a more personalized, relevant...Continue Reading »