- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
People
Carrefour Gives CEO the Boot
French retail giant Carrefour will appoint Swede Lars Olofsson, a former top manager at Switzerland’s Nestle SA, as CEO of the company, effective Jan. 1, ousting current CEO Jose Luis Duran.
The change was a long time coming, writes the Globe and Mail. Last year, a consortium controlled by French billionaire Bernard Arnaults and US private-equity firm Colony Capital took a 9.1% stake in...
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Michelle Obama (Accidentally) Boosts J. Crew’s Marketing
J.Crew quickly capitalized on an unplanned plug on national TV for its apparel by soon-to-be First Lady Michelle Obama - and other brands also hopped on the bandwagon, writes The New York Times.
Dressed head to toe in a yellow and brown ensemble from J. Crew, Obama appeared on “The Tonight Show With Jay Leno” on Oct. 27.
The origin of her wardrobe was brought to light by a question from Leno...
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Wal-Mart Joins Army Reserve Recruiting Program
Wal-Mart and the Army have joined forces to recruit and train people interested in serving in the military - and also in working for the giant retailer, BusinessWeek reports.
Wal-Mart agrees to interview and consider all qualified, participating soldiers for employment after they complete military occupational specialty training. CEO Lee Scott remarked that it is “a privilege” to assist the...
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CVS Opens New Concept Store, Announces Longs Layoffs
CVS Caremark - after reporting strong Q3 earnings and the successful completion of its takeover of Longs Drugs last week - opened its first upscale beauty store in Washington DC’s Dupont Circle.
The new concept, called Beauty 360, targets women shoppers who “will still treat themselves to little luxuries like a $15 lipstick,” despite the cutbacks that most consumers are making, even on beauty...
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DMA Lays Off Staffers, Execs
The Direct Marketing Association has laid off scores of employees, including executives, in the days following its annual conference, DMA08 Conference & Exhibition, held in Las Vegas, reports BtoB.
The goal of the layoffs is “to ride out the current economic situation, ensuring we remain strong and capable of continuing to provide outstanding service to our members and customers well into the...
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Bernanke to Congress: Quick, Consider New Stimulus Package
Federal Reserve Chairman Ben Bernanke on Monday said another stimulus package to jump-start the economy should be on the agenda of the US Congress, reports CNNMoney.com. He was giving testimony before the House Budget Committee.
“With the economy likely to be weak for several quarters, and with some risk of a protracted slowdown, consideration of a fiscal package by the Congress at this juncture...
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Circuit City CEO Steps Down
Accused of having a negative impact on Circuit City’s turnaround efforts, Philip J. Schoonover has resigned as its CEO, a post he’d held since coming over from rival Best Buy in 2004, reports the Lincoln Daily News.
Board member James A. Marcum will be the interim president and chief executive. Former tobacco executive Allen B. King will be chairman of the board.
The move to replace Schoonover...
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Lampert Names New Sears CMO
The struggling Sears division of Sears Holding Corp. has had a new CMO and vp appointed by controversial chairman Edward Lampert, reports MediaBuyerPlanner.
Don Hamblen was promoted to the role from his former job as vp-marketing and planning, writes Brandweek. The move is one of many that Lampert has made in the hopes of boosting same-store sales by reconnecting with consumers.
In the spring,...
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‘Sex and the City’ Belle Debuts Clothing Line
As the film ‘Sex and the City’ gains box office popularity, actress Kristin Davis - who plays Charlotte - is introducing a new line for the classic woman, including women’s apparel, sleepwear, loungewear, shoes, handbags and jewelry, reports The Tennessean.
The line will debut in fall ‘08 at 125 Belk stores and on the company’s website, with more stores added by spring ‘09. Prices will range...
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