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Verizon Unveils Digital Coupon Service
Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer.
Partnering with online mobile coupon network Cellfire, Verizon is offering digital coupons across a wide range of products that can be used at more than 4,000 locations of more than 20...
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Netflix Adds Wii to Streaming Devices
Online consumer entertainment retailer Netflix is significantly expanding its direct content streaming offering with the addition of the Nintendo Wii video game console to its streaming-compatible devices. Greg Peters, VP of product development of Netflix, said Netflix customers will soon be able to instantly watch movies and TV episodes on TV via Wii console in a posting on the official...
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Borders Springs Forward with E-book Strategy – Update
Book retailer Borders Group, which has offered e-books and the Reader Digital Book device in partnership with Sony since 2007, is expanding its e-book strategy. Following last month’s partnership with Canadian e-reading service Kobo, Inc. to launch a new e-book store integrated into Borders.com and powered by Kobo, Borders now plans to feature that store on Spring Design Alex...
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Female Consumers Increase Social Networking
A majority of U.S. women use social networking sites, and half of them say social networking sites influence their shopping habits. These are some of the key findings from a new study [pdf] on online social networking among women performed by social media platform SheSpeaks.
According to the SheSpeaks Second Annual Media Study, 86% of U.S. women now have a profile on at least one social...
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Publishers Join E-reader Competition
E-reader devices are no longer strictly the province of book retailers and online development companies. According to the Los Angeles Times, five major publishers plan to develop their own e-reader format.
Major publishing conglomerates Conde Nast, Hearst, Meredith, News Corp. and Time Inc. say they will collaboratively develop a technology platform and online storefront that will allow...
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QVC Follows HSN into iPhone Apps
Interactive direct retailer QVC is expanding its mobile presence with the launch of a free e-commerce app for iPhone and iPod Touch. QVC’s main interactive direct rival HSN launched its own iPhone/iPod Touch e-commerce app in August 2009.
The new QVC app allows users to view limited-time special discounts, shop items for sale on live TV programming in real time, and directly make purchases....
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GameStop May Reconsider Digital Strategy
Video game/entertainment software retailer GameStop Corp., which in June 2009 was reportedly expecting digital video game distribution to not pose a significant threat to in-store sales until 2014, may be reconsidering that notion. Yesterday, GameStop appointed Shawn D. Freeman to the newly created position of SVP and GM of Digital Business.
Freeman, who has almost 20 years of senior management...
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Timberland Mobilizes Youth Campaign
Add vertical outdoor products retailer The Timberland Company to the growing list of retailers using mobile devices to directly reach out to customers. Timberland is specifically targeting the urban youth market with its new mobile campaign, joining another growing trend of youth-focused promotional and marketing activities.
Timberland is supporting its new fall 2009 footwear collections with a...
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Bloomingdale’s Goes Hollywood
Several retail chains have entered promotional partnerships with film studios this summer. However, specialty apparel retailer Bloomingdale’s is launching an eight-week movie-themed promotion that goes far beyond the range of the typical retailer-film studio tie-in.
Starting August 27, 2009, Bloomingdale’s will give away 35,000 tickets to films from Columbia Pictures, Fox Searchlight...
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Target Takes Online Control
Discount retailer Target Corporation intends to sever online ties with Amazon.com and manage its own e-commerce platform by the end of 2011. According to the Minneapolis/St. Paul Business Journal, Target wants to take control of its e-commerce platform to deliver a customized, multichannel customer experience.
Target, which has been outsourcing many technology and fulfillment services to Amazon...
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