- Mark Levin Signs Multi-year Deal with ABC, Expands Show to 3 Hours
- Consumerist.com Adopted by Old-School Consumers Union, Stops Selling Ads
- For Auto Industry, 2009 Holds Even Tighter Ad Budgets
- User-Generated Magazine Publisher 8020 Media Shuts Doors
- Out-of-Home, Fueled by Digital, to Weather Recession Well
- Clear Channel Swaps Cincy Stations for Five in Green Bay
- Consumers Swarm to Discounters for Grocery Items, Don’t Switch Back
- Wikimedia Raises $6.2M to Keep Wikipedia Afloat
- Conde Nast’s Jan. Ad Pages Slip More than Most
- Aegis Faces Possible Sale or Spin-off of Non-core Businesses
- Top US Cities for Charitable Givers, by Category
- Online Fitness, Video Game Spending Outperforms Brick-And-Mortar
- RIM Must Fix Glitches, Boost Satisfaction To Hold Off iPhone
- LCD TV Revenue to Fall YoY for First Time Ever
- Top 10 Broadcast Media Websites - November 2008
- Top 10 Entertainment Online Advertisers by Image-Based Impressions - November 2008
- Top 10 Sports Websites - November 2008
- Eight in 10 Online Holiday Shoppers Read Web Reviews
- Top 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
- Firefox Share Tops 20% in November
Online Networks
Food Brands, Retailers Roll out Thanksgiving Promos - Including Online
From Wal-Mart’s $35 dinner for 8 to Butterball’s “turkey texts” to Papa John’s night-before-Thanksgiving pizza offer, food makers and sellers are busting out deals and marketing in time for next week’s holiday.
Wal-Mart is advertising that shoppers can buy a Thanksgiving dinner for 8 people for less than $35, with price reductions on items like stuffing mix, cranberry sauce, pumpkin pie, wine,...
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Online Bargain Hunters Get Social
Though email from retailers is still the best way for consumers to learn about discounts and deals online, nearly 30% of shoppers now say they look to links forwarded from friends, peer comments and social sites for the best bargains, according to a survey from Guidance, in association with Synovate, writes MarketingCharts.
When asked what they thought was the best way to find out about bargains...
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Gap Nixes TV, More into Integrated Marketing Campaigns
Gap is ditching its TV ad campaign for the upcoming holiday season and shifting instead to “a mix of traditional and nontraditional” marketing strategies, the company told investors.
An example of the mix is Gap’s new “Vote For…” campaign, which blends physical products like customizable T-shirts and buttons with online features such as webisodes and Facebook Flair. The campaign was designed to...
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Retail Drives Online Ad Spend in First Half
Retail advertisers accounted for the plurality of internet ad spending in the first half of 2008, as they had in the year-earlier period, according to newly released data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCooper (PwC).
Retail accounted for 21% of internet advertising revenues, $2.4 billion, in the first half; that’s down from the 24% ($2.4 billion) reported in...Continue Reading »
MySpace Music Backed by Consumer Brands
It seems a lifetime ago that MySpace announced the impending debut of MySpace Music - but it was actually only April, writes MarketingVOX.
The social network is now ready to launch the music site - which could debut in mere days, Ars Technica reports.
The site has targeted independent bands since inception, but larger stakes are riding MySpace Music, a joint venture between MySpace, Sony BMG,...
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TurnTo Widget Socializes Online Shopping
A big part of the online shopping experience is reading product reviews from anonymous customers - but one media company is attempting to make those reviews a little more personal, writes Internet Retailer.
TurnTo Networks has introduced the beta version of a social-shopping network that gives potential customers access to recommendations and feedback from friends rather than strangers.
The...
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How-To: Twitter for Retail Brands
Twitter, a kind of instant-messaging-meets-social-networking system, has more than a million users per month, with 200,000 users posting about 3 million messages per day, according to March figures.
The swarms of young adults who use the service are a great marketing opportunity for retail brands. But companies are not doing much to make themselves easy to find on Twitter, writes Nikki Baird,...
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JC Penney ‘Front and Center’ with Teens
The Hearst Teen Group online network and Kaboodle.com will play host to JC Penney’s online marketing campaign, MediaPost reports.
Kaboodle, one of the fastest-growing online shopping communities, has launched a “Back-to-School Central” guide on its redesigned site that will feature more than 500 products - many provided by JC Penney.
Teen shoppers use the redesigned site to search for...
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Luxury Goods Retailers Not So Great at Online Community Building
Luxury goods retailers may be good at SEO and wide online product selection, but they aren’t so hot at building online communities, according to a new survey from the Luxury Institute, writes Internet Retailer.
Highlights from the 2008 survey of 175 luxury executives:
Luxury retailers have a high level of product availability - The majority (52%) say they make most or all of their offerings...Continue Reading »
Online Gifts Retailer Helped by Video, Blog, Facebook Application
GiftTree.com - an online gifts retailer - is now part of Facebook.com’s “What I Want” application for shopping lists, gift registration and gift-buying, writes Internet Retailer.
Facebook users can also discuss items, submit product reviews, and access coupons, free shipping and other GiftTree deals.
Best Buy, Macy’s, Sears, Target, and Zappos.com are also using the interactive capabilities...
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