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‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
PayPal Partners for Chinese E-payment
Online payment service PayPal is partnering with Chinese bankcard association China UnionPay (CUP) to provide e-payment capabilities to Chinese consumers. CUP members will be able to start using PayPal in Q3 2010. Source: PayPal
Domino’s Offers Social Media Incentive
Pizza retailer Domino’s is offering cash back on pizza orders to Facebookers and...
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Valpak Launches Mobile Coupon Apps
Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com.
Users of the Valpak mobile couponing can:
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Minority Growth Represents Retail Opportunity
The increasing percentage of the U.S. demographic profile represented by ethnic minorities presents an opportunity to retailers, according to The Nielsen Company. In particular, retailers who sell CPG products and/or engage in mobile retailing can benefit from shifting U.S. demographics.
Minority Growth Offers CPG Potential
By 2050, more than half of the U.S. population will be non-white...
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Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock. Only a handful of stores are participating; Best Buy, Sears, Williams-Sonoma and Pottery Barn among others, but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up...
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Target Offers Scannable Mobile Coupons
Discount retailer Target is entering the increasingly crowded retail mobile coupon arena. Target is launching a new national mobile coupon program that allows customers to receive mobile coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones...
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Shopping Core Social Activity for Teen Girls
Shopping is a core social activity for teen girls, who also carefully evaluate price and brand before making a purchase. These are some of the key findings from The Teenage Girl as Consumer and Communicator, [pdf] a new white paper from Euro RSCG Worldwide PR.
Teen Girls Spend Carefully, in Groups
According to the paper, based on a survey in November 2009 by MicroDialogue, total teen spending...
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Mobile Retail Expected to Top $12B in ‘14
The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research.
“Mobile Marketing & Retail Strategies: Advertising, Coupons & Smart Posters 2009-2014” indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24% during the next four years to reach slightly more than...
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‘The Daily Wrap:’ Netflix, Duane Reade, B&N
Netflix Considers iPhone Streaming
Online consumer entertainment retailer Netflix has sent a survey to its subscribers asking them if they would want movies and TV shows streamed to iPhones. The app would reportedly be ad-free, but only available via WiFi connection. Source: ZDNet
Duane Reade Opens Store with Expanded Food
Drugstore retailer Duane Reade has opened a store offering expanded...
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Retailers Can Lure Moms with Social Media, Free Stuff
Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch.
The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults...
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Retailing across the Generations
Each generation of the US population has unique wants and needs that retailers should address differently, according to The Nielsen Company.
Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising retailing strategies specific to each major generation of the US population. Hale defines the US population as currently consisting of four significant...
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