- Google and the Case of the Exploding Ads
- Industry Buzz & Snippets: 11/20/08
- 1/5 of Marketers Send Emails After Users Unsubscribe
- Google, P&G Conduct Labor-Swap
- Affiliates: Commission, Product & Brand Most Crucial
- MSFT to Pass on YHOO — But Search Might Do, Ballmer Says
- Mobile Users Tolerate Ads for Lower Bill
- 'Hyper-local' CitySearch: Facebook-, Mobile-Friendly
- Gift Card Spend Drops as Holiday Shoppers Chase Deals
- Samsung Unveils 115 ‘Charging Stations’ at Major Airports
- One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe
- Volvo Gets HD as Standard across Models
- ‘Cottage Living’ Folds
- ‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs
- Forbes Combines Print, Web
- Moms More Stressed, Worried about Kids
- Economy Gooses Some Magazines to Growth, Others Hunker Down
- Arbitron Continues to Fight for Smaller Markets
- Google Nears 72% of U.S. Searches in October
- Online Time Critical to Teen Learning, Development
- Q3 Internet Ad Revenues at Nearly $5.9 Billion
- Journalists Use New Media More than PR Pros Think
- US Mobile-Ad Viewers Top 100 Million in Q3
- Consumer Shopping Backlash Could Reverse ‘Misery Effect’
- Top 10 Brands Advertised on Radio - Week of 11-10-08
- Top 10 Financial Services Online Advertisers by Image-Based Impressions - October 2008
- Top 10 Cable TV Show Websites - Week Ended 11-15-08
- One-Fifth of Marketers Send Emails Even after Consumers Unsubscribe
- Majority of Mobile Users Would View Ads to Get Bill Discount
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Burberry 1H Net Rises, Admits 2H Will Be a Toughie
Strong sales of Burberry’s luxury handbags edged up sales in the first half of the year (to Sept. 30), the company said - but added that it too will be negatively affected by the tough economic environment, reports The Guardian.
The UK fashion house - known for its camel, red, and black checkered pattern - has had profit margins fall, particularly in the US, where a higher proportion of sales is...
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Organization Plugs Lower Manhattan as Shoppers’ Paradise
Since 2002, nearly 100 new stores and restaurants have opened up in Lower Manhattan - and the New York Downtown Alliance is doing their best to promote the area as a premier destination for holiday shopping.
The organization - along with Farago Design of New York - is spreading the theme of “Downtown for the Holiday” via billboards, email newsletters, promotional mailers (pdf), and devoted Continue Reading »
Soup Ad Wars: Campbell vs. Progresso
To compete with General Mills’s Progresso low-calorie soup brand, Campbell is taking a different tack in its latest ad campaign for its Select Harvest line, stressing natural ingredients, no artificial flavors, and no MSG (monosodium glutamate), Brandweek reports.
In 2007, Progresso Light soups were endorsed by Weight Watchers, which catapulted the line to instant success. General Mills...
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Macy’s Yanks Magazine Ads for First Half ‘09
Macy’s has canceled its magazine advertising spending for the first half of 2009 according to several publishers - though the retailer has declined to confirm the report, AdAge writes (via MediaBuyerPlanner).
http://www.retailerdaily.com/entry/macys-reports-58-sales-decline-lowers-profit-forecastMacy’s same-store sales declined 3.2% in the first 8 months of the year, and it projects that...
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Online ‘Coupon Clickers’ Number 36 Million
The number of people turning to the web for coupons has soared to 36 million in 2008 - an increase of 10 million people from 2005 - and almost a quarter of the 148 million Americans who use coupons now find them online, according to a Coupons, Inc. study.
And nearly half of those “Coupon Clickers” are between the ages of 22 and 44, the Simmons/Experian Research and Coupons, Inc. survey, the...
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Internet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the Sunday newspaper remains the number-one place for acquiring household coupons: 53 percent of households usually get their...
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Boomer Demographics: Five Things Retailers Must Know
Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have important implications for retailers, STORES writes - via MarketingCharts.
As a cohort, the 78 million Americans born between 1946 and 1964 spend an estimated $2.3 trillion each year on consumer...
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