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Women Clip Most Coupons
Women are primarily responsible for clipping coupons, according to research by The Integer Group and M/A/R/C Research.
Women Primarily Obtain Coupons
Coupons fit into the lives of male and female shoppers differently. They search for coupons in different media, redeem them in different channels, and use them to accomplish different shopping objectives. Across both gender groups,...
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Coupon Redemptions Grow 27%
Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company.
News of the Coupon’s Death is Greatly Exaggerated
After reaching a peak of 4.6 billion redemptions in 1999 (according to Inmar), annual coupon use by US consumers sank to a low of 2.6 billion for the three-year average ending in 2008. However, as...
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Publishers Join E-reader Competition
E-reader devices are no longer strictly the province of book retailers and online development companies. According to the Los Angeles Times, five major publishers plan to develop their own e-reader format.
Major publishing conglomerates Conde Nast, Hearst, Meredith, News Corp. and Time Inc. say they will collaboratively develop a technology platform and online storefront that will allow...
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Coupon Clipping All the Rage, Again
Some of America’s biggest packaged goods brands are trading in expensive advertising campaigns for old-fashioned coupons, writes the Financial Times.
Procter and Gamble, one of the largest US advertisers, has shifted much of its marketing dollars to coupon campaigns in a bid to stop customers from turning to low-cost private label products.
In this type of economy, CPG companies typically put...
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One-Third of Retailers to Cut Holiday Marketing, Focus on ‘Green’ and Print
One-third (32%) of chief marketing officers at leading US retailers say their holiday marketing and advertising budgets have been reduced this season, according to a new study conducted after the financial market meltdown by BDO Seidman, LLP.
More than four in ten (43%) retail CMOs say their holiday budget will remain flat and only a quarter (25%) cite an increase.
Indicative of an increased...
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Word-of-Mouth Biggest Influence on Electronics, Apparel Purchases
Word-of-mouth is still the number-one influencer in consumers’ apparel (34.3%) and electronics (44.4%) purchases, according to a recent BIGresearch survey conducted for the Retail Advertising and Marketing Association, a division of the National Retail Federation.
Product reviews (36.8%) and retail advertising inserts (29.2%) - or circulars - will likely also resonate with consumers in their...
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Burberry 1H Net Rises, Admits 2H Will Be a Toughie
Strong sales of Burberry’s luxury handbags edged up sales in the first half of the year (to Sept. 30), the company said - but added that it too will be negatively affected by the tough economic environment, reports The Guardian.
The UK fashion house - known for its camel, red, and black checkered pattern - has had profit margins fall, particularly in the US, where a higher proportion of sales...
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Organization Plugs Lower Manhattan as Shoppers’ Paradise
Since 2002, nearly 100 new stores and restaurants have opened up in Lower Manhattan - and the New York Downtown Alliance is doing their best to promote the area as a premier destination for holiday shopping.
The organization - along with Farago Design of New York - is spreading the theme of “Downtown for the Holiday” via billboards, email newsletters, promotional mailers (pdf), and devoted Continue Reading »
Soup Ad Wars: Campbell vs. Progresso
To compete with General Mills’s Progresso low-calorie soup brand, Campbell is taking a different tack in its latest ad campaign for its Select Harvest line, stressing natural ingredients, no artificial flavors, and no MSG (monosodium glutamate), Brandweek reports.
In 2007, Progresso Light soups were endorsed by Weight Watchers, which catapulted the line to instant success. General Mills...
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Macy’s Yanks Magazine Ads for First Half ‘09
Macy’s has canceled its magazine advertising spending for the first half of 2009 according to several publishers - though the retailer has declined to confirm the report, AdAge writes (via MediaBuyerPlanner).
http://www.retailerdaily.com/entry/8289/macys-reports-58-sales-decline-lowers-profit-forecast/?utm_source=rd&utm_campaign=sitenav&utm_medium=entrylinkMacy’s same-store sales declined 3.2%...
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