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Archives » Newegg
‘The Daily Wrap:’ B&N, Gap, Starbucks
Published on August 02, 2010
B&N Plans In-store Nook Promo
In September 2010, Barnes & Noble will begin an aggressive promotion of its Nook e-readers by building 1,000-square-foot boutiques in all of its stores, with sample Nooks, demonstration tables, video screens and employees who will give customers advice and operating instructions. Barnes & Noble sees the opportunity to promote the device in stores as a competitive...
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Related categories:
Acquisitions/Biz Buzz,
Legal & Regulatory,
Signs of Whats to Come,
Barnes & Noble,
Gap,
Newegg,
Starbucks,
Asia/Pacific,
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Women,
Ad Targeting,
Branding,
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Online Networks,
Promotions,
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Store Location & Real Estate,
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E-Commerce,
Multi-channel Retailing